Head of Marketing
This is an opportunity to join one of the UK's leading suppliers of Art, Design and Technology Resources to the educational sector as a Head of Marketing at their offices in Leicester. This business has been well recognised within this market for years and service their customers using ecommerce and catalogue distribution both in the UK and internationally. It's an exciting time to join as the business enters a phase of growth where marketing will have a crucial part to play.
Reporting into the Managing Director, you will be an integral part of the development and implementation of the annual marketing and sales strategy and budget. You will be responsible for creating and implementing the plan to drive business growth across UK, UAE and Ireland.
You will be a valued addition to the Senior Leadership Team who will welcome your fresh ideas and recommendations to build brand awareness, drive leads, grow the pipeline whilst supporting and mentoring your team. As an advisor for the MD, you will be a key player in assisting them to grow the business. Your sound advice and expertise is required to implement the relevant market research and competitor analysis to present a show stopping sales & marketing plan!
To be successful in this role, you will ensure a joined–up customer experience and strong commercial/delivery model for the product portfolio. Strategic in your approach, yet hands–on in the delivery of daily activities. You will be commercially driven with proven experience in managing profitable end–to–end marketing campaigns. Data led and analytical – with the ability to use insights to form decisions.
You will lead a team of 4 direct reports and a wider team of 14 and this role will require someone who is capable of being very hands–on and close to the detail of execution, but also capable of operating at a strategic level to work alongside the senior leadership team.
There will be responsibility for the growth marketing strategy, generating high–quality leads, meeting business targets, and ensuring that every channel is optimised. It will also be important to deliver strong ROI and ensure that all marketing collateral is in keeping with their brand identity. You will be up to date with the latest trends and best practices in online marketing and measurement and have the experience and confidence to challenge the norm!
This role will ideally be office based in Leicestershire however there is a flexitime scheme and the business is open to conversations around flexible working.
If this sounds like your next challenge please apply via the link today or contact James Robinson for further details.
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