Head of Digital Marketing
The Role
Reporting into the Marketing Director this role is a pivotal one in the LKQ Euro Car Parts marketing team. The Head of Digital Marketing is accountable and responsible for the Digital Marketing Strategy, managing the digital marketing budget and team, driving senior stakeholder management and ensuring alignment with business and functional goals.
Why work for LKQ Euro Car Parts?
We are a people first organisation – for our colleagues, the customer is at the heart of everything we do, and in turn we put our colleagues at the forefront of our business. As with many of our roles, we are happy to talk about flexible working options, we are committed to supporting a healthy work–life balance. We're looking for people who love what they do, are passionate about delivering only the very best and make it their business to excel, whatever their role. We strive to support all our employees through their individual career paths and thrive within our business.
Key Responsibilities:
- Leads the development and delivery of measurable Digital Marketing strategies, including Social Media, Content, Email, Search, Pair and CRM across all business channels
- Manages senior stakeholders and alignment with broader functional and business strategic goals by channel
- Manages the Digital Marketing Team and Budget with an active role in forecasting/reforecasting
- Builds and maintains a B2B and B2C presence across multiple social media channels
- Uses CRM and internal data to develop retail value propositions for specific target audiences
- Communicate regular performance reviews on campaigns, incentives, projects, competitor activity.
- Provides leadership through relationships and influence all stakeholders to ensure delivery of key objectives in line with the business sales growth targets
- Motivates, mentors and manages the digital marketing team
- Drives a collaborative environment across internal and external stakeholders
Skills and Experience:
- Proven operator with significant experience in Digital Marketing
- Industry does not matter, but B2B and B2C experience is welcomed
- Experience working in a large matrix business
- Excellent stakeholder management and communications skills (verbal and written)
- Proactive and organised, with strong ability to multi–task and prioritise
- Intellectual curiosity and industry perspective
- Down to earth engagement style, prepared to get hands dirty in the detail as well as up at the strategic level
Company Benefits:
- Annual bonus
- Car allowance
- Pension
- 25 days annual leave
- Hapi–benefits (retail discount)
- Staff discount
- Employee Assistance Programme
LKQ Euro Car Parts sits at the heart of the automotive aftermarket, supplying an unrivalled range of vehicle parts to over 18,000 customers through a world–class logistics operation in the UK and Ireland. But we're so much more than just a parts supplier – we lead the market through innovative digital and service offerings, supporting our customers every step of the way as they prepare for the future. If you want to start your career with LKQ Euro Car Parts apply now.
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