Head of Brand Marketing

We re proud to be one of the world s leading media and entertainment groups. Whether it be on–air, via global player or through our outdoor advertising, we entertain and reach over 50 million individuals across the UK every week.

Across our entire business, we re committed to making more moments that matter for our audiences, customers and for each other. And every moment matters the small, the big and everything in between. We couldn t do any of it without our talented, passionate Globallers. Everything we do is driven by our culture and the talented people who make it happen.

Here at Global, we have a saying it s all about how you make people feel. It s our company ethos, our guiding belief and it s so much more than words. It s the vibe you get when you walk into one of our offices, it s what keeps us honest and true to who we are, and above all, it s the reason we all love to work here.

Head of Brand Marketing

This role reports to Director of Brand Marketing

This is an exciting opportunity to join the dynamic, driven and fast–paced Brand Marketing team. You ll be responsible for building and growing some of the UK s most successful radio brands – Capital, Capital XTRA, Capital Dance, Radio X & Global Player

• Iconic brands – You ll be working on building and growing some of the most iconic radio brands in the UK by bringing in new listeners!
• Variation – With brands as diverse as Capital, Radio X & Global Player, there will be plenty of different challenges to be involved in
• Team Spirit – Both your Brand Marketing colleagues and those you work with across the business will be rooting for you and help you make a positive impact!

• Growing brand love and listeners for Capital, Radio X & Global Player
• A hard–working, happy, and engaged team
• Positive feedback from your partners

• An excellent understanding of Capital, Radio X & Global Player brand health & previous campaign performance, being the guide of the brands in marketing
• Prioritised out a marketing plan for Capital, Radio X & Global Player, showcasing growth opportunities to be delivered by marketing
• Delivered some brilliant work – as a business we adapt quickly. This will give you the opportunity to get some great work out
• Understood the data & insights for all your brands and started to plot out growth opportunities
• Earned the trust of the team – Your Brand Marketing colleagues and those you work with across the business, should be excited to work with you

Campaign management:

• Developing marketing plans for Capital, Radio X & Global Player
• Creative ideation & delivery of all paid for campaigns across Capital & Radio X brands
• Planning, buying and optimising media (online & offline) across Capital, Radio X & Global Player
• Reporting on Campaign performance

• Brand development & brand management across Capital, Radio X & Global Player brand
• Creation of partnership & event visual identities, creative assets & delivery across Capital & Radio X brands
• Supervising brand health and seeking opportunities for growth

• You will need to get the best out of your team, in a fast–paced environment
• You will be the go–to person on your brands from a marketing perspective
• As a senior member of the Brand Marketing team, we want you to make suggestions on how we can do things better and drive the business forward

The ideal candidate will be proactive and willing to develop and implement innovative solutions, capable of the following:

• A highly autonomous, creative, innovative, inventive and solution–orientated person, with the ability to run multiple projects
• Consistent record of turning data and insight into action
• Organised, with strong attention to detail and ability to work under pressure, often to tight deadlines
• People management experience
• Experience in a B2C marketing team
• Successfully selling in ideas to colleagues and senior partners (both internal and external)
• Proven track record of developing and running campaigns in partnership with internal and external partners
• An outstanding communicator and project manager who can garner respect, trust and influence throughout the business
• Commercially astute and numerate with a clear understanding of how our business makes money and the role marketing plays within this

Everyone is welcome at Global

Just like our media and entertainment platforms are for everyone, so are our workplaces. We know that we can t possibly serve our diverse audiences without first nurturing and celebrating it in our people and that s why we work hard to create an inclusive culture for everyone. We believe that different will set us apart, so no matter what you look like, where you come from or what your favourite radio station is, we want to hear from you.

Although we cannot make guarantees, we welcome conversations about flexible working for all roles at Global