Head of Brand Marketing
Are you an experienced Head of Brand / Senior Brand Marketing Manager looking for a new challenge? Want to join a growing business with family values at the heart?
As part of our expansion at Pavers, we are looking for a Head of Brand Marketing to join and lead our growing Brand Marketing team at our Head Office in York on a full–time basis (39.5 hours per week). We are looking a for passionate and well organised marketeer who can manage multi–channel brand marketing activity for the Pavers Shoes, Jones Bootmaker, Easyfit and (url removed) brands.
We offer flexible start and end times to the working day; core office hours are (phone number removed)pm and some hybrid working can be considered.
This is a newly created role that will own everything brand, building a brand strategy and setting the direction for how our brands are perceived. You'll have the support of a Brand Marketing Consultant with 4 years experience working across our brand portfolio. You'll join a growing team and an environment where there is a healthy balance of fun and hard work. You'll lead a team of six marketeers driving the brand strategy and metrics including brand tracking to support major investments. Pavers is a growing retail business, and this is an excellent time to join! We love to invest in our people and actively encourage personal and professional development across the business.
Pavers has been trading for 50 years and is a highly profitable family owned–and–run retail business with a strong balance sheet, over 170 retail locations, and a rapidly expanding digital presence. We also own the Jones Bootmaker and Herring Shoes footwear businesses, remain acquisitive, and employ over 1600 people. We were recently recognised by Best Companies as one of the UK's Top 10 Retail Employers, are Carbon Neutral, have donated more than GBP1m to charity in the past 3 years, are currently applying for B Corp accreditation, and are imminently undertaking a significant expansion and modernisation of our Warehouse, Head Office, and Retail estates.
Key Responsibilities of our Head of Brand Marketing:
* Direct and deliver the Marketing & Campaign Strategy across all channels
* Take overall responsibility for driving Marketing contributions from Brand partners to maximise exposure utilising the rate card across our on/offline brands and consumer touch points including digital channels, catalogues & store portfolio
* Direct the PR strategy to maximise press coverage for all brands in print and digital media. Manage the monthly plan of communications and its execution by the PR Executive to agreed target coverage levels
* Direct the Social Media strategy to ensure relevant and engaging content is produced and shared on all relevant channels including working with appropriate influencers and celebrities. Manage the Social Media Executive to plan the monthly activity by brand and channel and ensure KPI's are hit across all platforms
* Manage all written assets for each brand through the copywriting team, establishing an overall guardianship of brand tone of voice and language. Support department requirements across the business whilst ensuring all copy is engaging and delivered on time and to the highest quality
* Work with the SEO team to ensure written content and PR activity is supporting SEO objectives and has alignment with the SEO strategy
* Chair the weekly content meeting to ensure all Marketing, Direct & Brand team members are aligned with the weekly content priorities. Facilitate the ideas generation, planning, execution, and implementation of content for the UK and International markets based on trading calendars, trading conditions, catalogue landing dates, planned marketing activity etc to create a cohesive view of the brands concentrating on revenue generation
* Manage the brand advertising activity; working with our selected agency and to the defined budget, generate effective advertising plans for each season and brand where appropriate. Ensure media choices reflect consumer insights and where possible track and refine activity to see continuous improvement
* Work with the Creative team to ensure marketing content is delivered on time to all members of the brand Marketing team
* Work with the Merchandising & Ecomm trading team to ensure the Marketing Calendars are implemented and planned 6 months in advance
* Effectively manage the Brand Marketing team coaching and supporting the team in their delivery of marketing activity and their personal development
* Work closely with the Brand Consultant to drive the brand strategy and metrics, including brand tracking to support major investments and the day–to–day running of the department
Requirements to be our Head of Brand Marketing:
* A multi–skilled marketeer with experience across Campaign Management, Advertising, PR, Social and Content creation
* At least 5yrs experience working in a Brand Marketing capacity
* Integrated Marketing experience with a focus on bottom line results is essential
* Ability to work at a fast pace and adapt to an ever–changing retail environment
* Ability to work cross functionally with excellent communications skills
* Proactive and supportive wider Marketing team member
* Cultivate positive values and attitude within the team
* Be able to demonstrate theoretical knowledge and the ability to change tack in an agile way, depending on the needs of the business
* A passion for footwear!
Pay & Benefits for our Head of Brand Marketing:
Salary: circa GBP50,000 depending on experience plus;
– Flexible Working – core office hours 9.30am–3.30pm
– Hybrid Working considered
– Generous Staff Discount
– Discretionary Bonus
– Death in Service benefit
– Single Persons Life Insurance
– Holiday Entitlement (Increases with service)
– Company Contribution Pension
– Access to RetailTRUST (Wellbeing & Financial Support)
– Access to the Pavers Foundation: an employee–led grant application and charitable giving scheme
About Us
We are passionate about providing comfort and happiness to our customers, and we make sure to employ people who are as passionate as we are. We always look for happy, confident, upbeat people, and we provide great jobs in a supportive family environment for them. We know that without our colleagues there is no business, and so the better we look after you, the better service you will provide our customers. We always try and do the right thing by our people.
We strive for diversity of thinking across the business and believe strongly in supporting our local communities. In 2018 we donated over GBP2.2m to establish the Pavers Foundation, with the specific purpose of providing grants for causes important to all our colleagues in the areas of health, education, and community. In terms of the environment, we are constantly seeking to reduce our impact. Since 2021 we have been fully carbon neutral, and we also have one of the largest solar arrays in the North–East of England on our warehouse generating clean energy. Because every year we give a percentage of our annual profits to our Foundation, our overarching aim is to be financially successful, but to achieve this in an environmentally and socially responsible manner.
If this sounds like the kind of business you'd like to know more about, we'd love to hear from you – please apply today for the role of Head of Brand Marketing
As part of our expansion at Pavers, we are looking for a Head of Brand Marketing to join and lead our growing Brand Marketing team at our Head Office in York on a full–time basis (39.5 hours per week). We are looking a for passionate and well organised marketeer who can manage multi–channel brand marketing activity for the Pavers Shoes, Jones Bootmaker, Easyfit and (url removed) brands.
We offer flexible start and end times to the working day; core office hours are (phone number removed)pm and some hybrid working can be considered.
This is a newly created role that will own everything brand, building a brand strategy and setting the direction for how our brands are perceived. You'll have the support of a Brand Marketing Consultant with 4 years experience working across our brand portfolio. You'll join a growing team and an environment where there is a healthy balance of fun and hard work. You'll lead a team of six marketeers driving the brand strategy and metrics including brand tracking to support major investments. Pavers is a growing retail business, and this is an excellent time to join! We love to invest in our people and actively encourage personal and professional development across the business.
Pavers has been trading for 50 years and is a highly profitable family owned–and–run retail business with a strong balance sheet, over 170 retail locations, and a rapidly expanding digital presence. We also own the Jones Bootmaker and Herring Shoes footwear businesses, remain acquisitive, and employ over 1600 people. We were recently recognised by Best Companies as one of the UK's Top 10 Retail Employers, are Carbon Neutral, have donated more than GBP1m to charity in the past 3 years, are currently applying for B Corp accreditation, and are imminently undertaking a significant expansion and modernisation of our Warehouse, Head Office, and Retail estates.
Key Responsibilities of our Head of Brand Marketing:
* Direct and deliver the Marketing & Campaign Strategy across all channels
* Take overall responsibility for driving Marketing contributions from Brand partners to maximise exposure utilising the rate card across our on/offline brands and consumer touch points including digital channels, catalogues & store portfolio
* Direct the PR strategy to maximise press coverage for all brands in print and digital media. Manage the monthly plan of communications and its execution by the PR Executive to agreed target coverage levels
* Direct the Social Media strategy to ensure relevant and engaging content is produced and shared on all relevant channels including working with appropriate influencers and celebrities. Manage the Social Media Executive to plan the monthly activity by brand and channel and ensure KPI's are hit across all platforms
* Manage all written assets for each brand through the copywriting team, establishing an overall guardianship of brand tone of voice and language. Support department requirements across the business whilst ensuring all copy is engaging and delivered on time and to the highest quality
* Work with the SEO team to ensure written content and PR activity is supporting SEO objectives and has alignment with the SEO strategy
* Chair the weekly content meeting to ensure all Marketing, Direct & Brand team members are aligned with the weekly content priorities. Facilitate the ideas generation, planning, execution, and implementation of content for the UK and International markets based on trading calendars, trading conditions, catalogue landing dates, planned marketing activity etc to create a cohesive view of the brands concentrating on revenue generation
* Manage the brand advertising activity; working with our selected agency and to the defined budget, generate effective advertising plans for each season and brand where appropriate. Ensure media choices reflect consumer insights and where possible track and refine activity to see continuous improvement
* Work with the Creative team to ensure marketing content is delivered on time to all members of the brand Marketing team
* Work with the Merchandising & Ecomm trading team to ensure the Marketing Calendars are implemented and planned 6 months in advance
* Effectively manage the Brand Marketing team coaching and supporting the team in their delivery of marketing activity and their personal development
* Work closely with the Brand Consultant to drive the brand strategy and metrics, including brand tracking to support major investments and the day–to–day running of the department
Requirements to be our Head of Brand Marketing:
* A multi–skilled marketeer with experience across Campaign Management, Advertising, PR, Social and Content creation
* At least 5yrs experience working in a Brand Marketing capacity
* Integrated Marketing experience with a focus on bottom line results is essential
* Ability to work at a fast pace and adapt to an ever–changing retail environment
* Ability to work cross functionally with excellent communications skills
* Proactive and supportive wider Marketing team member
* Cultivate positive values and attitude within the team
* Be able to demonstrate theoretical knowledge and the ability to change tack in an agile way, depending on the needs of the business
* A passion for footwear!
Pay & Benefits for our Head of Brand Marketing:
Salary: circa GBP50,000 depending on experience plus;
– Flexible Working – core office hours 9.30am–3.30pm
– Hybrid Working considered
– Generous Staff Discount
– Discretionary Bonus
– Death in Service benefit
– Single Persons Life Insurance
– Holiday Entitlement (Increases with service)
– Company Contribution Pension
– Access to RetailTRUST (Wellbeing & Financial Support)
– Access to the Pavers Foundation: an employee–led grant application and charitable giving scheme
About Us
We are passionate about providing comfort and happiness to our customers, and we make sure to employ people who are as passionate as we are. We always look for happy, confident, upbeat people, and we provide great jobs in a supportive family environment for them. We know that without our colleagues there is no business, and so the better we look after you, the better service you will provide our customers. We always try and do the right thing by our people.
We strive for diversity of thinking across the business and believe strongly in supporting our local communities. In 2018 we donated over GBP2.2m to establish the Pavers Foundation, with the specific purpose of providing grants for causes important to all our colleagues in the areas of health, education, and community. In terms of the environment, we are constantly seeking to reduce our impact. Since 2021 we have been fully carbon neutral, and we also have one of the largest solar arrays in the North–East of England on our warehouse generating clean energy. Because every year we give a percentage of our annual profits to our Foundation, our overarching aim is to be financially successful, but to achieve this in an environmentally and socially responsible manner.
If this sounds like the kind of business you'd like to know more about, we'd love to hear from you – please apply today for the role of Head of Brand Marketing
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