Head of Digital Performance Marketing

Head of Digital Performance Marketing

Workplace policy: South Manchester – Hybrid remote

Salary: Up to GBP100k – GBP120k (DOE)

Budget/Spend: GBP300k per month on budgets across 4 channels (PPC / Affiliates / SEO / Paid Social)

A super exciting leadership position involving overseeing 4+ people and owning all acquisition channels has just launched across our site on behalf of a reputable and thought–leading Lead Generation Solutions Provider in Manchester that is poised for big things in the coming years.

Already possessing a strong list of 100+ clients that all trust and rely on the brand's innovative technology and digital marketing offerings (high–quality videos, SEO Strategies, lead generation campaigns etc.), our client is looking for a Head of Digital Performance Marketing to work alongside the CEO and improve ROI.

Taking charge over PPC, Affiliates, SEO & Paid Social channels and receiving regular reports from each manager of that space, this role requires a proven digital expert with firm experience managing multi–million GBP budgets that can effectively spearhead digital marketing strategies and drive performance.

Key responsibilities:

* Help your teams drive qualified leads from target segments at a target CPL through performance–focused marketing activities

* Develop a marketing strategy roadmap

* Use a combination of PPC, Paid Social and organic search in SEO to ramp up attention for the brand's tech

* Ensure the company's page is optimised to drive traffic through keyword research

* Create evergreen and tactical campaigns across multiple platforms and ensure thorough testing is done to optimise/maximise engagement

* Ensure link building activities are maintained throughout your teams.

* Use SEO to increase the visibility of organic searches with the aim being to drive traffic to the company website

* Drive online conversion through the sales funnel process

* Adopt a test and learn approach

What are the key skills you need?

* Experience managing multi–million GBP budgets across PPC, Affiliates, SEO & Paid Social

* Confident leader that can nurture others to success and delegate tasks effectively

* Deep background in consumer–focused environments

* Full knowledge of digital marketing practices and digital acquisition

* Experience working towards and driving ROI

* Highly attuned communicator across search marketing, social media & paid search channels

Being at the core of the brand's long–term growth strategy, you'll have so many opportunities to create your unique mark within a company that, besides being at the forefront of the digital marketing wave, is also passionate about changing the lives of its customers and employees.

Interested in talking?

If you think you're suitable for this role, please get in touch asap. A unique opportunity for a brilliant company making waves across their industry