Account Director

Company Description

Starcom is the Human Experience Company; we believe that our clients' competitive advantage lies in understanding people better, and acting on that understanding faster than the competition.

The future lies in bringing together media, creativity and data to create powerful experiences that will drive faster growth. We are the flagship Publicis Media agency to do this through our Power of One client teams that span clients such as Stellantis, P&G, Samsung, P&O and Visa.

We work differently to most agencies and base many of our models on consultancy ways of working to build a more agile workforce in this hybrid world. We complement our account teams with Squads – small teams that work for a short period to solve a specific brief. We hold cross discipline Sprints to crack client briefs at speed. These processes are designed to fuel high performance and fast results through collaboration.

The role of the Digital Director is critical to the success of Visa European Client Service team, especially in the effort to deliver a Data–Driven Marketing agenda, with the goal to be one of the most data driven marketers globally. As investment into digital channels increases YoY for Visa, you will take ownership for one of their core strategic marketing channels for future growth, with a focus on programmatic, search, social and partnerships, cultivating new and exciting solutions that answer the clients key business goals.

As part of your responsibilities, you will manage the overarching strategic approach across digital channels, aligning with activation channel leads to develop the client roadmap: assessing and defining existing and new opportunities, as well as test and learn strategies. You will also oversee the digital planning team, managing their overall output, ensuring consistency in quality of work and adherence to global ad quality standards and ways of working. Working closely with local Starcom teams across 33 active European markets.

Job Description

• Be seen as the digital lead for Visa Europe across 33 markets, local agencies as well as local clients within the client leadership team, setting vision and strategic direction for the function, providing guidance and mentorship for junior members on the team
• Audit and asses the clients marketing capabilities and aid in building a learning roadmap with strategic digital activation development in mind
• Work closely with Visa clients and local markets to better understand how we can improve ways of working within the team
• Coordinate and upskill the local market teams in all things digital as the industry grows and adapts to the recent changes
• Work closely with client strategy team and local markets to support and execute the learning agenda whilst gathering learnings that enhance future activity
• Support the data lead and provide oversight to market research projects ensuring consistency and alignment with Global guidelines
• Help drive innovation within the digital space, pushing relevant partners to build better focused solutions for Visa clients (negotiate partnerships and JBPs)
• Share insights and learning with Visa clients as well as internal teams to drive a culture of 'always on' data–driven planning and decision making.

Qualifications

• Seeking self–initiating, driven individual who enjoys problem solving digital strategy development
• Experiences in, digital media planning and buying, biddable media or programmatic activation.
• The desire and ability to take a stand and advocate a course of action, presenting supporting facts and data to back up your position.
• Business acumen, understanding of digital media, data and measurement landscape
• Able to build strong relationships with internal and external partners
• Demonstrated excellence in conceptual thinking and analytical problem–solving. You must love data, and should constantly be asking the question "why?"
• Excellent communication and presentation skills.
• Strong presence and comfortable interacting with senior members of a client team
• Cross–functional team management and influencing skills

Additional Information

Starcom is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.