Global Programmatic Account Director

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we're great, but as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought–leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi–faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

Our values:

Driven by detail – We're obsessed with every detail. The insight we gather helps us solve complex challenges and transform our clients' businesses. It's our job to know the detail so we can make our clients' lives better.

The inventive spirit – This spirit is what sets our people apart from others in the industry. Our desire to find, create and develop new approaches and platforms to transform our clients' businesses is where the magic happens.

Never give up – We're our clients' partners. So their goals become our goals. We do everything we can to not just meet those goals, but surpass them.

Job Description

This role will be split between two newly created Programmatic & YouTube Hubs for TikTok & Al'Ula.

This person will be responsible for the output, quality, process, training & strategy of our programmatic hub teams. The team is split across London & India and will support with all facets of strategy, planning, activation & insightful reporting. As a primary point of contact for clients' central marketing teams as well as local Publicis teams, the director will be responsible for ensuring that excellent service is upheld and campaigns are faultlessly executed.

The TikTok Hub currently supports both European and MENA markets and has traditionally been focused on YT & Social channels. The director will be there to develop and grow an ambition to support more programmatic OLV campaigns, while delivering planning excellence on YT.

Responsibilities:

• Clear and timely communication with clients and other members of the team
• Ensure client strategy is followed and day to day campaign planning is in line with wider client business goals.
• Ensure activation of client activity YouTube runs according to plan and free of errors.
• Provide support for your team as well as opportunities for development and learning. Have one to one career development catch ups with direct reports and manage the appraisal process.
• Define and develop your team organizational approach, implement and develop efficient standard processes across the team to streamline tasks.
• Champion best practice and produce at least one case study worthy piece of work per quarter.
• Execute at least one significant test & learn per quarter, with the aim of challenging our core strategic approach to platforms. These tests should focus on major elements of our strategy.
• Disseminate key platform updates to the rest of the team and agency.
• Ensure your team delivers a high standard of work across planning, reporting, optimization, communication, billing, reconciliation and all other tasks required as part of running the designated accounts.
• Help facilitate a strong 'team' ethos and exhibit focused and positive team leadership.
• Develop and maintain strong relationships with internal and external stakeholders: Client Planning teams, Buying Teams across all disciplines, Clients, Media Owners and tech providers.
• Develop and grow client confidence so that we can increase the agencies responsibilities.

Qualifications

Must Have:

• Must currently be an account director or senior account manager in a programmatic team.
• Experience planning, managing and activating a high volume of campaigns for Programmatic across different DSP's – DV360 & TTD both important.
• Advanced knowledge of the programmatic supply ecosystem and best in breed strategies and partners across EMEA
• Ability to thrive under pressure and meet deadlines in a fast–paced environment.
• Experience managing a team of 3+ people: hiring and developing talent, training, conducting appraisals, as well as performance management.
• Strong leadership and communication skills, as well as the ability to engage with senior clients.
• Demonstrable examples of driving innovation in Biddable media.
• Excellent knowledge of first and third party measurement solutions and up to date with incoming industry changes around measurement.
• Be solution driven and innovative with how they drive performance for their accounts.
• Be strategic and commercially minded in planning goals for their teams as well as being able to shape and develop a biddable strategy.
• Good knowledge of all digital elements so they can have full understanding of digital – Paid Social, Programmatic, Remarketing, Video etc.

Will Ideally Have:

• Experience managing large high profile brand campaigns
• Experience planning, managing and activating paid social campaigns across multi–markets.
• Experience managing multi–agency teams or experience working with a remote resource model.
• Been part of a management/leadership team focusing not only on their account team but a wider team.
• Experience with GA360 and audience activation

Additional Information

At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.