Senior Marketing Manager / Head of Marketing
The Company
My client provides business executives from around the world with access to tailored conferences, large scale events, virtual events and digital content keeping them up–to–date with industry trends, technological developments and the regulatory landscape. The company leverages a global research base of best practices and customers to produce an unrivalled portfolio of market leading "must attend" events in every industry. Fast paced and dynamic, commercial, curious and agile; the company is an inclusive environment where people are empowered, developed and valued for both their individual and team contributions.
Based in Victoria, London, it is in an ideal office location with several transport links and flexible working is supported.
Key responsibilities and accountabilities for the Head of Marketing:
Strategic responsibility for the Division's marketing performance including hiring, developing and effectively leading a team of four marketers who are responsible for creating and executing innovative, international marketing plans. Working in close collaboration with the Marketing Director and General Manager to reach divisional growth targets, this role has as its focus to:
• Develop and regularly communicate the Division's marketing vision, goals and results
• Prepare and present the overall marketing strategy for the Division
• Effectively implement development plans for each team member including quarterly development meetings
• Identify key talent and develop as per their personal goals
• Execute one marketing test per month and share
• Prepare and execute the marketing plans for approximately 6 events a year
• Share team successes and innovation
• Ensure the marketing department are maximising their use of marketing systems to drive efficiencies and results
• Measure overall key marketing indicators and report to the group weekly e.g. marketing performance, innovations, inquiry conversion, along with recommendations for improving marketing profitability
• Meet regularly with other department heads to ensure marketing is effectively working with other office functions e.g. production, sales, SPEX, customer service; to achieve organisational goals
• Proactively identify competitor strategy shifts as well as new marketing methodologies • Work with the other marketing heads as a senior marketing strategy team to generate and assist in best practice and global strategy development
Desired skills and Experience
The ideal candidate will be a passionate, ambitious and innovative B2B marketer as well as being solution focused, commercially minded and possess excellent leadership traits. Ideally, my client is also looking for:
• 6+ years marketing experience, ideally gained within B2B publishing, conferences, events, exhibitions or a membership organisation
• 2+ management experience, with proven ability to coach and motivate staff effectively
• Experience with digital marketing (SEO & SEM, social media etc.)
• Bachelor level education or equivalent – ideally within marketing or communications
• Exceptional interpersonal skills
• Excellent written & oral communication skills
• Commercial mindset – Experience in managing budgets and ROI for maximum profit gain
• Is a creative problem–solver, detail focused and analytically inclined
• Ability to work independently under tight deadlines
• Self–driven, results–oriented, with a positive outlook
Training & Development
To enable you to achieve your potential, extensive on–going training will be provided throughout your tenure. Regardless of your position everyone is provided with an initial 3–month induction and training plan followed by advanced development. Progress your career in a dynamic, international environment with a fun working culture. The successful candidate will be rewarded with genuine opportunities for career progression (international if desired) and a competitive salary, profit scheme and benefits. Also the companies Marketing team renowned for its global career development programme
My client provides business executives from around the world with access to tailored conferences, large scale events, virtual events and digital content keeping them up–to–date with industry trends, technological developments and the regulatory landscape. The company leverages a global research base of best practices and customers to produce an unrivalled portfolio of market leading "must attend" events in every industry. Fast paced and dynamic, commercial, curious and agile; the company is an inclusive environment where people are empowered, developed and valued for both their individual and team contributions.
Based in Victoria, London, it is in an ideal office location with several transport links and flexible working is supported.
Key responsibilities and accountabilities for the Head of Marketing:
Strategic responsibility for the Division's marketing performance including hiring, developing and effectively leading a team of four marketers who are responsible for creating and executing innovative, international marketing plans. Working in close collaboration with the Marketing Director and General Manager to reach divisional growth targets, this role has as its focus to:
• Develop and regularly communicate the Division's marketing vision, goals and results
• Prepare and present the overall marketing strategy for the Division
• Effectively implement development plans for each team member including quarterly development meetings
• Identify key talent and develop as per their personal goals
• Execute one marketing test per month and share
• Prepare and execute the marketing plans for approximately 6 events a year
• Share team successes and innovation
• Ensure the marketing department are maximising their use of marketing systems to drive efficiencies and results
• Measure overall key marketing indicators and report to the group weekly e.g. marketing performance, innovations, inquiry conversion, along with recommendations for improving marketing profitability
• Meet regularly with other department heads to ensure marketing is effectively working with other office functions e.g. production, sales, SPEX, customer service; to achieve organisational goals
• Proactively identify competitor strategy shifts as well as new marketing methodologies • Work with the other marketing heads as a senior marketing strategy team to generate and assist in best practice and global strategy development
Desired skills and Experience
The ideal candidate will be a passionate, ambitious and innovative B2B marketer as well as being solution focused, commercially minded and possess excellent leadership traits. Ideally, my client is also looking for:
• 6+ years marketing experience, ideally gained within B2B publishing, conferences, events, exhibitions or a membership organisation
• 2+ management experience, with proven ability to coach and motivate staff effectively
• Experience with digital marketing (SEO & SEM, social media etc.)
• Bachelor level education or equivalent – ideally within marketing or communications
• Exceptional interpersonal skills
• Excellent written & oral communication skills
• Commercial mindset – Experience in managing budgets and ROI for maximum profit gain
• Is a creative problem–solver, detail focused and analytically inclined
• Ability to work independently under tight deadlines
• Self–driven, results–oriented, with a positive outlook
Training & Development
To enable you to achieve your potential, extensive on–going training will be provided throughout your tenure. Regardless of your position everyone is provided with an initial 3–month induction and training plan followed by advanced development. Progress your career in a dynamic, international environment with a fun working culture. The successful candidate will be rewarded with genuine opportunities for career progression (international if desired) and a competitive salary, profit scheme and benefits. Also the companies Marketing team renowned for its global career development programme
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