Chief Marketing Officer
- Recruiter
- Engage Transform Consultancy
- Location
-
Lancashire
North West EnglandUnited Kingdom
- Salary
- 90000.00 - 95000.00 GBP Annual
- Posted
- 20 Oct 2021
- Closes
- 31 Oct 2021
- Job Title
- Chief Financial Officer
- Category
- Sales
- Contract Type
- Permanent
- Hours
- Full Time
Role: Chief Marketing Officer
Location: Manchester
Salary: GBP90k to GBP95k
Main Purpose
- Executive lead on Marketing and Growth across the organisation
- Increase and enhance the role of digitalisation in marketing and the acquisition and retention process
- Increase organisational growth through revenue, membership acquisition and retention
- Own the content strategy across the organisation
- Build brand awareness and ensure that all communications align with the brand
- A s a m e m b er o f t h e E x e c u t i v e T e a m , wo r k c o ll a bo ra t i v e l y t o ens u re t h e d e li v ery o f our v i s i on , v a l u es a n d s t ra t e gi c plan .
Duties and responsibilities
1. Strategic Input
- Work with the Chief Executive and Executive team members to establish the short, medium, and long–term strategy for all directorate activities.
- Provide strategic direction and delivery of the membership and other revenue targets.
- Produce a Digital Strategy to enhance our presence in the market place
2. Delivery and impact
- Increase revenue through digitalisation, member acquisition and retention.
- Full oversight and delivery of the digital marketing strategy.
- Leadership of the Marketing Communications team – ensuring content is punchy, relevant and attractive, and within the tone and values of the organisation.
- Lead an efficient Membership team that acts as the Voice of Members, reflects and shapes member experience and is focused on growth.
- Lead a profitable training business for members and non–members.
- Working with the Executive Team, ensure member platforms and access keeps pace with market needs
- Ensure our are customer focussed in all that we do.
- Take responsibility for the look and content of the website(s) and social media outlets, maximising visitor conversion
- Understand market segmentation and create member experience to match needs
- Research the experience of the customer in interacting with the organisation and drive improvements
- Open new channels and strata of membership
- Drive change across the organisation with regards to elements such as social media or digitisation
- Leadership of the events and regional network team focusing firmly on growth.
3. Leadership
- Provide strong leadership and support to managers and staff – role modelling a customer–centric approach which inspires and motivates .
- Adopt a style of leadership that supports excellence and organisational success, creating a culture of continuous improvement, growth and innovation.