Head of Performance Marketing
GBPHighly Negotiable depending on experience + Excellent Benefits
Wiltshire, commutable from areas such as: Swindon, Newbury, Andover & Marlborough
This is an exciting and rare opportunity to join a hugely successful, friendly and supportive organisation with a wonderful reputation as their new Head of Performance Marketing. With a focus on digital marketing – paid search & CRO, this is a fantastic chance for you to use your extensive skills and experience within a well established & fast growing consumer business.
Your role will involve:
* Coaching, developing and managing a team of specialists to optimise performance marketing, including customer acquisition, customer retention, and conversion rate optimisation across all marketing channels and mediums
* Applying data driven insights to drive performance marketing strategies across all channels
* Using best practice digital and analogue techniques and methodologies, recruit the maximum number of new customers possible within the business allowable cost per new customer:
* Analogue channels to include optimising the use of display and insert advertising in print media, cold list direct mail and third party collaborations
* Digital channels to include organic and paid search, social media, display and any other method of economically finding potential customers.
* Using best practice techniques, driving profitable sales from existing customers, managing a highly evolved customer centric CRM program that utilises catalogues, e–mail, search, social and display advertising
* Ensuring a market leading customer experience on the website. Driving a culture of consistent testing and learning to optimise user journeys with relevant personalised content, seeking to improve conversion across all devices and for all customer cohorts/journeys
* Ensuring that the required reporting and analytics are in place to facilitate full evaluation of all campaigns and test programmes, and provide business wide sales forecasting built around customer metrics
You will be the ideal candidate due to your:
* Proven leadership skills and a track record of driving revenues and best practices in a B2C environment
* Significant knowledge and track–record of successfully executing performance marketing campaigns at scale
* Experience across all digital marketing channels (display, paid social, paid search, programmatic, SEO, email)
* A track record of managing teams, budgets and resources in a fast moving environment
* Ability to utilise external agency expertise to meet strategic priorities, ensuring effective direction to meet specific objectives within the agreed budget
* The ability to build strong relationships at all business levels, up to C–level
Please apply now if this sounds like the role for you
Wiltshire, commutable from areas such as: Swindon, Newbury, Andover & Marlborough
This is an exciting and rare opportunity to join a hugely successful, friendly and supportive organisation with a wonderful reputation as their new Head of Performance Marketing. With a focus on digital marketing – paid search & CRO, this is a fantastic chance for you to use your extensive skills and experience within a well established & fast growing consumer business.
Your role will involve:
* Coaching, developing and managing a team of specialists to optimise performance marketing, including customer acquisition, customer retention, and conversion rate optimisation across all marketing channels and mediums
* Applying data driven insights to drive performance marketing strategies across all channels
* Using best practice digital and analogue techniques and methodologies, recruit the maximum number of new customers possible within the business allowable cost per new customer:
* Analogue channels to include optimising the use of display and insert advertising in print media, cold list direct mail and third party collaborations
* Digital channels to include organic and paid search, social media, display and any other method of economically finding potential customers.
* Using best practice techniques, driving profitable sales from existing customers, managing a highly evolved customer centric CRM program that utilises catalogues, e–mail, search, social and display advertising
* Ensuring a market leading customer experience on the website. Driving a culture of consistent testing and learning to optimise user journeys with relevant personalised content, seeking to improve conversion across all devices and for all customer cohorts/journeys
* Ensuring that the required reporting and analytics are in place to facilitate full evaluation of all campaigns and test programmes, and provide business wide sales forecasting built around customer metrics
You will be the ideal candidate due to your:
* Proven leadership skills and a track record of driving revenues and best practices in a B2C environment
* Significant knowledge and track–record of successfully executing performance marketing campaigns at scale
* Experience across all digital marketing channels (display, paid social, paid search, programmatic, SEO, email)
* A track record of managing teams, budgets and resources in a fast moving environment
* Ability to utilise external agency expertise to meet strategic priorities, ensuring effective direction to meet specific objectives within the agreed budget
* The ability to build strong relationships at all business levels, up to C–level
Please apply now if this sounds like the role for you
Similar jobs
-
New
-
New
-
New