Media Director - SEO
- Recruiter
- Confidential
- Location
-
London
South East EnglandUnited Kingdom
- Salary
- Competitive
- Posted
- 16 Sep 2021
- Closes
- 14 Oct 2021
- Job Title
- Associate Director
- Category
- Sales
- Contract Type
- Permanent
- Hours
- Full Time
The Digitas Media Team delivers media services to clients across Display, Programmatic, Paid Social, Paid Search, SEO and Affiliates across teams in Edinburgh and London. Across these locations in Leith and East London, the team works with a broad range of clients varying from retail to travel and B2B.
Role context and overview
Reporting into the Group Media Director (SEO) or Head of SEO, the Media Director (SEO) is responsible for leading an account or accounts. Specific responsibilities are:
* Leading the account
* Leading the client relationship
* Responsibility for developing strategy
* Overall accountability for delivery
* Supporting new business opportunities
* Must be a specialist or have overarching understanding of two or more channels
Media Directors (SEO) provide leadership within the SEO team and help to run the biggest SEO accounts. Media Director (SEO) roles are amongst the most senior members of the SEO team and are experts in their field.
Media Directors provide guidance and quality assurance for clients within their portfolio team, ensuring that client agreements are fulfilled and that the work delivery is of a high quality and is aligned to client KPIs, strategy and needs. Media Directors also support the team by providing a senior contact for clients when required, and support business development opportunities.
Demonstrating the highest calibre of SEO knowledge, you will be required to contribute to, organise and deliver innovative SEO campaigns to clients, whilst managing client expectations and achieving client satisfaction. Delivering SEO strategies for large, multi–market clients will be part of your role, as will the ability to direct and enable clients to succeed across Total Search, i.e. identifying opportunities to help clients drive efficiencies across SEO & PPC, including making decisions on priority targets for both channels, forecasting, and using paid and organic reports in Google Search Console to maximise the potential of associated channels.
As a Media Director (SEO), you will also work closely with more junior members of the SEO team as well as members from the Technical Search team and Media Content teams to form a complete SEO team around a client to produce best in class SEO programmes that deliver against our clients' business goals and objectives.
Key Responsibilities
* Line management of a team of Media Managers (SEO); providing leadership and guidance to team
* Responsible for quality assurance for SEO work that is delivered out of the team
* Accountable for the implementation and delivery of SEO campaigns by the team according to the agreed search strategy, including activity planning and scheduling
* Identify key opportunities including innovations and up and cross sells for clients
* Think strategically – developing the SEO strategy and ensuring that the SEO strategy is on track and not diversifying from the scope and strategy pillars agreed with the client
* Responsible for all aspects of SEO analysis and delivery including keyword research, competitor analysis, content and backlink audits, and ensuring a high standard of delivery of these by the team
* Work towards client targets and goals within wider performance media campaigns
* Effectively manage client communications, expectations and satisfaction
* Continuously increasing knowledge of wider media channels, especially SEO and PPC, keeping up to date with marketplace and technical developments and integrating these developments into client campaigns
* Running Total Search campaigns/pilots for clients – i.e. projects across SEO and PPC to maximise ROI, drive efficiencies, spot opportunities and deliver integrated solutions
* Work collaboratively with other parts of the business including Professional and Client Services, always putting the client at the heart of what we do
* Share knowledge derived from client campaigns and industry research with fellow team members; coach and develop more junior members of the team
* Help to develop SEO knowledge within the department and wider company
* Travel to client meetings when required
* Provide support with business development opportunities, including attending pitches
* Assist with ad–hoc projects and administrative work as requested by Head of Department
* Assist and participate in the on–going development of Digitas' SEO service and product offering
Role context and overview
Reporting into the Group Media Director (SEO) or Head of SEO, the Media Director (SEO) is responsible for leading an account or accounts. Specific responsibilities are:
* Leading the account
* Leading the client relationship
* Responsibility for developing strategy
* Overall accountability for delivery
* Supporting new business opportunities
* Must be a specialist or have overarching understanding of two or more channels
Media Directors (SEO) provide leadership within the SEO team and help to run the biggest SEO accounts. Media Director (SEO) roles are amongst the most senior members of the SEO team and are experts in their field.
Media Directors provide guidance and quality assurance for clients within their portfolio team, ensuring that client agreements are fulfilled and that the work delivery is of a high quality and is aligned to client KPIs, strategy and needs. Media Directors also support the team by providing a senior contact for clients when required, and support business development opportunities.
Demonstrating the highest calibre of SEO knowledge, you will be required to contribute to, organise and deliver innovative SEO campaigns to clients, whilst managing client expectations and achieving client satisfaction. Delivering SEO strategies for large, multi–market clients will be part of your role, as will the ability to direct and enable clients to succeed across Total Search, i.e. identifying opportunities to help clients drive efficiencies across SEO & PPC, including making decisions on priority targets for both channels, forecasting, and using paid and organic reports in Google Search Console to maximise the potential of associated channels.
As a Media Director (SEO), you will also work closely with more junior members of the SEO team as well as members from the Technical Search team and Media Content teams to form a complete SEO team around a client to produce best in class SEO programmes that deliver against our clients' business goals and objectives.
Key Responsibilities
* Line management of a team of Media Managers (SEO); providing leadership and guidance to team
* Responsible for quality assurance for SEO work that is delivered out of the team
* Accountable for the implementation and delivery of SEO campaigns by the team according to the agreed search strategy, including activity planning and scheduling
* Identify key opportunities including innovations and up and cross sells for clients
* Think strategically – developing the SEO strategy and ensuring that the SEO strategy is on track and not diversifying from the scope and strategy pillars agreed with the client
* Responsible for all aspects of SEO analysis and delivery including keyword research, competitor analysis, content and backlink audits, and ensuring a high standard of delivery of these by the team
* Work towards client targets and goals within wider performance media campaigns
* Effectively manage client communications, expectations and satisfaction
* Continuously increasing knowledge of wider media channels, especially SEO and PPC, keeping up to date with marketplace and technical developments and integrating these developments into client campaigns
* Running Total Search campaigns/pilots for clients – i.e. projects across SEO and PPC to maximise ROI, drive efficiencies, spot opportunities and deliver integrated solutions
* Work collaboratively with other parts of the business including Professional and Client Services, always putting the client at the heart of what we do
* Share knowledge derived from client campaigns and industry research with fellow team members; coach and develop more junior members of the team
* Help to develop SEO knowledge within the department and wider company
* Travel to client meetings when required
* Provide support with business development opportunities, including attending pitches
* Assist with ad–hoc projects and administrative work as requested by Head of Department
* Assist and participate in the on–going development of Digitas' SEO service and product offering
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