Head of Marketing

Job Title: Head of Marketing
Department: Marketing
Reports to: Head of Sales
Roles reporting to this role: Creative Manager, Marketing Executive, Marketing Assistant

Principle Purpose of Position:

Westgate are looking for a driven Head of Marketing to effectively create and implement marketing strategies to support the overall business growth strategy. The role will include leading a marketing team and collaborating with other departments across the business to effectively create and deliver marketing strategies across a range of product groups and industry sectors.

You will be working for a company with a track record of growth and some ambitious growth objectives ahead, targeting an increase from GBP20m revenue in 2021 to GBP50m revenue in 2024, The introduction of new products and expansion into new geographical markets will be fundamental to achieving this growth, requiring robust marketing strategies to achieve these goals.

With the imminent introduction of a new CRM system, a new website planned in the near future and some ambitious objectives ahead as a company, this role offers an exciting and fulfilling career opportunity to the successful candidate.

Key Roles and Responsibilities:

• Build marketing programs/plans to support specific marketing strategies across different channels and segments in support of overall business strategy
• Collaborate closely with the Sales team, sector specialists and Market Insights Manager to inform marketing strategies
• Market through various channels and work effectively to segment large data sets to achieve the maximum ROIs.
• Manage marketing team members' priorities, performance, resourcing and deliverables
• Contribute to the company brand strategy and ensure the brand is upheld
• Develop business cases including budget allocation, for marketing plans at the proposal stage and make recommendations on marketing tactics
• Evaluate the impact of marketing plans in achieving their stated objectives, including impact on lead flow and cost per lead
• Contribute in marketing research projects to generate consumer insights in support of improved marketing strategy and communications
• Contribute into the product development process, producing soft and hard launch product marketing plans.
• Partner with creative teams, other internal stakeholders, and external agencies and vendors
• Develop and implement a brand strategy
• Lead the execution of marketing programs/plans from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
• Ensure company compliance with GDPR regulations in its use of data
• Provide tools and materials to enable the sales team to function effectively

Skills:

• Excellent Communication & Decision–Making skills
• Strong Leadership Skills
• Adaptable and agile to complement a fast–growth company
• A clear understand of Marketing ROI
• Proven leadership experience, ideally in digital marketing
• Track record of helping a business grow and thrive through Marketing initiatives
• Proficient in Marketing technology (such as Google Ads)
• Thorough knowledge of email, web and social marketing
• Lead generation experience
• Creative flair
• Great communication skills to build effective working relationships with internal and external stakeholders
• Well–versed in CRM software
• Excited to get stuck into all aspects of the business to grow the company and provide best–in–class customer service
• Analytically minded (experience in Analytic software such as Google Analytics is vital)
• Entrepreneurial individual ready to get stuck into a challenge

Qualifications:

• BSC or MSC in Marketing
• Desire to grow professionally with ongoing education

Experience:

• Extensive experience in a senior Marketing role ideally within B2B channels. Experience in the Construction & Industrial Sectors would be beneficial for this role.

Please send us your CV and cover letter by clicking on Apply.