Head of Marketing & Communications
About the Role
The purpose of the role is to lead the development and execution of marketing and communication plans for all of the business's activities. You will lead a small team to create impactful, responsive and engaging market campaigns which support business goals and values as a responsible mutual business.
To develop and deliver the annual marketing and communication plan to support achievement of the Corporate Plan objectives.
Work closely with the Products, Intermediary, Direct Sales and Branch Management Teams to effectively market the companies proposition thereby facilitating delivery of business objectives.
To be responsible for all aspects of marketing and communications including brand management, production of effective and compliant marketing content, campaign management and events.
To be responsible for an effective and modern website platform taking ownership of design, content and look and feel.
Manage, produce and plan the business's social media presence to enhance brand awareness and reach.
To lead and develop the Marketing and Communications team.
To develop PR and external communications with the aim of raising the brands profile in both the B2C and B2B space.
Develop the approach to marketing campaigns to enhance the Brand footprint within the locality.
To support the digital platform where required.
To establish, develop and review appropriate performance metrics to ensure continuous improvement and effectiveness of the Marketing and Communications function.
To manage the Marketing and Communications budget effectively, ensuring it delivers value for money.Who we're looking for:
Educated to degree level with relevant Marketing qualification is desirable.
Knowledge and understanding of the requirements to comply with the appropriate regulatory requirements for Marketing is essential.
Have worked in a senior role in the marketing/communications department of a reputable financial services organisation ideally
Proven track record of delivering results.
Proven demonstrable record of delivering B2C and B2B communications
Prior experience within digital marketing and public relations is required.
Track record of innovation and thinking outside of the box.
Exemplary communication skills which can be evidenced.
Engaging leader of people with proven ability to stimulate and motivate your own team and others.
Ability to plan workloads and resources.
Ability to prioritise opportunities, challenges and tasks to achieve successful outcomes.
Attention to detail.
First–class stakeholder management with confidence and credibility to deal with all levels of colleagues across the Society.
Proficient in Office365 suite of products.
Experience in the use of Google Analytics, Hootsuite, Meltwater and Business Manager is desirable
The purpose of the role is to lead the development and execution of marketing and communication plans for all of the business's activities. You will lead a small team to create impactful, responsive and engaging market campaigns which support business goals and values as a responsible mutual business.
To develop and deliver the annual marketing and communication plan to support achievement of the Corporate Plan objectives.
Work closely with the Products, Intermediary, Direct Sales and Branch Management Teams to effectively market the companies proposition thereby facilitating delivery of business objectives.
To be responsible for all aspects of marketing and communications including brand management, production of effective and compliant marketing content, campaign management and events.
To be responsible for an effective and modern website platform taking ownership of design, content and look and feel.
Manage, produce and plan the business's social media presence to enhance brand awareness and reach.
To lead and develop the Marketing and Communications team.
To develop PR and external communications with the aim of raising the brands profile in both the B2C and B2B space.
Develop the approach to marketing campaigns to enhance the Brand footprint within the locality.
To support the digital platform where required.
To establish, develop and review appropriate performance metrics to ensure continuous improvement and effectiveness of the Marketing and Communications function.
To manage the Marketing and Communications budget effectively, ensuring it delivers value for money.Who we're looking for:
Educated to degree level with relevant Marketing qualification is desirable.
Knowledge and understanding of the requirements to comply with the appropriate regulatory requirements for Marketing is essential.
Have worked in a senior role in the marketing/communications department of a reputable financial services organisation ideally
Proven track record of delivering results.
Proven demonstrable record of delivering B2C and B2B communications
Prior experience within digital marketing and public relations is required.
Track record of innovation and thinking outside of the box.
Exemplary communication skills which can be evidenced.
Engaging leader of people with proven ability to stimulate and motivate your own team and others.
Ability to plan workloads and resources.
Ability to prioritise opportunities, challenges and tasks to achieve successful outcomes.
Attention to detail.
First–class stakeholder management with confidence and credibility to deal with all levels of colleagues across the Society.
Proficient in Office365 suite of products.
Experience in the use of Google Analytics, Hootsuite, Meltwater and Business Manager is desirable
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