Head of Insight and Digital
Head of Insight and Digital
Location: London
Salary: GBP100,000
We're looking for a talented and ambitious expert to create an industry leading Insight and Digital function that delivers exceptional commercials for a leading food brand in the hospitality. This covers all elements of insight, data, CRM, performance marketing, research, and analytics, essential in shaping and delivering commercials for the whole business. As well as your critical leadership role in the Marketing team, you be the key source of insight for the wider Exec team. You will do all of this whilst developing a brilliant team and embracing the company culture.
The role:
Create a centre of excellence on all thing's customer; including trends, innovation, analytics, and research, so that we can be a source of true insight for marketing and the wider business to power better decisions and fuel growth.
Ensure surveys are deployed and fed back upon at key points in the guest's journey so that we gain timely insight (from booking to aftercare).
Create a culture of insight for the wider business so that we have a regular accessible feedback loop and continuous improvement.
Ensure that data gathered from different sources is properly connected so we have multiple cross–sell and upsell opportunities.
Create a superlative digital experience for all our guests, new and existing, ensuring the website is best in class and developing digital products to grow the business.
Build out a CRM strategy so that we identify all key audience groups and tailor our comms accordingly. This would consider RFM, location, food likes, engagement levels etc.
Lead excellent performance marketing across SEO, paid search, paid social, programmatic, display, retargeting and affiliates (content led), ensuring all ROI is above sector and eventually industry standards.
Lead the team to amazing results, where everyone feels part of the success.
Work in collaboration with all departments, always ensuring that marketing is adding value.
Essential experience:
Highly experienced across all elements of insight and digital, with a proven track record in commercial businesses.
A digital expert who wants an exciting challenge.
Insight and data obsessed with a naturally analytical mind.
Hugely ambitious and curious; somebody who embraces change.
Highly numerate and relentlessly commercial, probably with a Maths or Economics degree.
Adept at juggling many priorities at once; keeping the business–as–usual plates spinning, as well as enthusiastically involved in wider people projects.
If you are keen to discuss the details further, please apply today or send your cv to (url removed)
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Location: London
Salary: GBP100,000
We're looking for a talented and ambitious expert to create an industry leading Insight and Digital function that delivers exceptional commercials for a leading food brand in the hospitality. This covers all elements of insight, data, CRM, performance marketing, research, and analytics, essential in shaping and delivering commercials for the whole business. As well as your critical leadership role in the Marketing team, you be the key source of insight for the wider Exec team. You will do all of this whilst developing a brilliant team and embracing the company culture.
The role:
Create a centre of excellence on all thing's customer; including trends, innovation, analytics, and research, so that we can be a source of true insight for marketing and the wider business to power better decisions and fuel growth.
Ensure surveys are deployed and fed back upon at key points in the guest's journey so that we gain timely insight (from booking to aftercare).
Create a culture of insight for the wider business so that we have a regular accessible feedback loop and continuous improvement.
Ensure that data gathered from different sources is properly connected so we have multiple cross–sell and upsell opportunities.
Create a superlative digital experience for all our guests, new and existing, ensuring the website is best in class and developing digital products to grow the business.
Build out a CRM strategy so that we identify all key audience groups and tailor our comms accordingly. This would consider RFM, location, food likes, engagement levels etc.
Lead excellent performance marketing across SEO, paid search, paid social, programmatic, display, retargeting and affiliates (content led), ensuring all ROI is above sector and eventually industry standards.
Lead the team to amazing results, where everyone feels part of the success.
Work in collaboration with all departments, always ensuring that marketing is adding value.
Essential experience:
Highly experienced across all elements of insight and digital, with a proven track record in commercial businesses.
A digital expert who wants an exciting challenge.
Insight and data obsessed with a naturally analytical mind.
Hugely ambitious and curious; somebody who embraces change.
Highly numerate and relentlessly commercial, probably with a Maths or Economics degree.
Adept at juggling many priorities at once; keeping the business–as–usual plates spinning, as well as enthusiastically involved in wider people projects.
If you are keen to discuss the details further, please apply today or send your cv to (url removed)
Get social??????.
Tweet
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