Head Of Marketing
Head of Marketing. Our manufacturing client (part of a global group,) have gone from strength to strength in recent years. They have continued to grow during the pandemic and have a long–term sustainable business model that provides job security during these difficult times. The company put an emphasis on a healthy work life balance, to help their employees enjoy their jobs. They are now looking for a Head of Marketing to join the senior leadership team on a permanent basis.
Benefits include: Healthcare, Life Assurance, 23 days holiday + BH, Relocation Package, Enhanced company pension, work/life balance, free parking, company events.
Head of Marketing responsibilities include:
* Drive a market focused business ensuring aligned thinking between market analysis, product & service development, channel strategy and external promotion of
* Build up a marketing vision to optimise the portfolio; understand the key trends driving future success, brand value, product and service requirements, pricing, competition (current and future) and future profitable channels to market.
* Initiate sustained and consistent programs of market research and customer surveys to provide quantitative and qualitative evidence that provides robust platforms on which all marketing activities can be based, providing this insight to stakeholders.
* Develop leading Product & Service Offerings (PSOs) across the business (including subsidiaries) and commercialisation plans to ensure their effective implementation.
* Own the product roadmap and lifecycle for all products within specific categories – manage products from inception to launch to performance peak to discontinuation to disposal (Introduction, Growth, Maturity, Decline)
* Lead the Design & Development team, ensuring the market focused and timely delivery of new products to the market, based on current and future demand
* New product introduction – identify opportunities in the marketplace which warrant the addition of new products and ranges into our portfolio, and work with Purchasing to bring in these products and ranges
Head of Marketing skills & experience:
* BSc or MSc degree in Marketing or relevant field.
* Proven 5+ years of experience as Head of Marketing, Marketing Manager, Director of Marketing or a similar role.
* Professional Certifications such as PCM, Digital Marketing, Integrated Marketing 360, etc will be preferred.
* Experience working in a similar role for a Manufacturing company is highly desirable.
* Hands–on experience in prolific marketing campaigns.
Hours of Work: Monday to Friday days
Benefits include: Healthcare, Life Assurance, 23 days holiday + BH, Relocation Package, Enhanced company pension, work/life balance, free parking, company events.
Head of Marketing responsibilities include:
* Drive a market focused business ensuring aligned thinking between market analysis, product & service development, channel strategy and external promotion of
* Build up a marketing vision to optimise the portfolio; understand the key trends driving future success, brand value, product and service requirements, pricing, competition (current and future) and future profitable channels to market.
* Initiate sustained and consistent programs of market research and customer surveys to provide quantitative and qualitative evidence that provides robust platforms on which all marketing activities can be based, providing this insight to stakeholders.
* Develop leading Product & Service Offerings (PSOs) across the business (including subsidiaries) and commercialisation plans to ensure their effective implementation.
* Own the product roadmap and lifecycle for all products within specific categories – manage products from inception to launch to performance peak to discontinuation to disposal (Introduction, Growth, Maturity, Decline)
* Lead the Design & Development team, ensuring the market focused and timely delivery of new products to the market, based on current and future demand
* New product introduction – identify opportunities in the marketplace which warrant the addition of new products and ranges into our portfolio, and work with Purchasing to bring in these products and ranges
Head of Marketing skills & experience:
* BSc or MSc degree in Marketing or relevant field.
* Proven 5+ years of experience as Head of Marketing, Marketing Manager, Director of Marketing or a similar role.
* Professional Certifications such as PCM, Digital Marketing, Integrated Marketing 360, etc will be preferred.
* Experience working in a similar role for a Manufacturing company is highly desirable.
* Hands–on experience in prolific marketing campaigns.
Hours of Work: Monday to Friday days