Marketing & Communications Director
- Recruiter
- The Philharmonia Orchestra
- Location
-
London
South East EnglandUnited Kingdom
- Salary
- Competitive
- Posted
- 04 Jun 2021
- Closes
- 26 Jun 2021
- Job Title
- Associate Director
- Category
- Sales
- Contract Type
- Permanent
- Hours
- Full Time
Ivy Rock Partners are proud to be partnering with The Philharmonia Orchestra in recruiting an outstanding, creative and analytical marketing and communications expert to advance the Philharmonia’s vision to have a transformative impact on the lives of its audiences. The new post–holder will deliver the re–launch of the Orchestra’s live concert series to audiences after COVID–19 disruption, and play a key role in developing the profile of our new Principal Conductor, Santtu–Matias Rouvali.
The Marketing & Communications Director plays a crucial role at the Philharmonia, creating and delivering marketing and audience development strategies, and leading on all areas related to audiences and the media. The post holder will work closely with the Chief Executive, the other Directors and the Marketing and Communications team of six, to attract and retain audiences for the Orchestra’s programme.
The orchestra
Based in London at Southbank Centre’s Royal Festival Hall, the Philharmonia creates thrilling performances for a global audience. Through its network of residencies, the Orchestra has a national footprint, serving communities across England both in performance and through its extensive outreach and engagement programme. Founded in 1945, in part as a recording orchestra for the nascent home audio market, today the Philharmonia uses the latest digital technology to reach new audiences for symphonic music.
The Philharmonia is led by Finnish conductor and composer Esa–Pekka Salonen, its Principal Conductor & Artistic Advisor since 2008. Fellow Finn Santtu–Matias Rouvali takes over from Salonen as Principal Conductor in the 2021/22 season.
During the Covid–19 lockdown, the Philharmonia’s strong digital programme has enabled the Orchestra to maintain an international presence, with a global audience enjoying live–streamed concerts and the critically acclaimed free Philharmonia Sessions series.
The Philharmonia is a registered charity. It relies on income from a wide range of sources to deliver its programme, and is proud to be generously supported by Arts Council England
The Team
The Philharmonia’s busy Marketing and Communications Department is responsible for the Orchestra’s reach, revenue and reputation with audiences and the media.
At the core of the team’s work is the creation and delivery of marketing and communications campaigns for the Orchestra’s UK residencies: over 35 concerts a season at Southbank Centre’s Royal Festival Hall, and concert series at the Philharmonia’s residency towns and festivals across England. Since the COVID–19 shutdown, this portfolio has been replaced by new livestreamed and pre–recorded online concert series, and both live and online strands will continue in the future. The Marketing team also manages the Orchestra’s press and publicity, brand and social media, promotes the Philharmonia’s commercial recordings, and is closely involved in the Orchestra’s award–winning audience development projects.
The Marketing and Communications Department:
• Senior Marketing Manager
• Marketing and Press Manager
• Data & Insights Marketing Manager
• Box Office Manager
• Audience Development Manager (line–managed jointly with the Director of Learning & Engagement)
• Marketing Officer
• Programmes Editor (freelance)
Role summary:
• To achieve revenue and audience targets for the Philharmonia’s live and digital concert series.
• To create and deliver the Philharmonia’s marketing and audience development strategies, benchmarked to the organisation’s Arts Council England Business Plan.
• To lead the Marketing and Communications team to deliver against all of its areas of work, including public relations, audience development, CRM and data insights, sales and box office, audience experience and brand management.
• To work with the Chief Executive to develop the Philharmonia’s digital reach and revenue across audio and video streaming, social platforms and broadcast.
• To contribute to the strategy of the organisation as part of the senior management team, and to use marketing tools and channels to support wider organisational activity, including Learning & Engagement and Development.
• To oversee the development of the Philharmonia’s brand identity, and act as brand guardian for the company
Role and responsibilities
Concert marketing campaigns:
• To lead all elements of series and individual concert marketing campaigns for the Philharmonia’s flagship season at Southbank Centre’s Royal Festival Hall, delivering c. £1.2m in ticket sales each year.
• To engage and retain audiences for the Philharmonia’s network of city and festival residencies across the UK.
• To develop materials and asset packs to support UK and international promoters presenting the Philharmonia Orchestra.
Digital music campaigns:
• To develop the Orchestra’s own–promotion audio–visual streaming programme, using Vimeo OTT and associated tools.
• To manage the marketing and catalogue – both digital and physical – for the Philharmonia’s album releases on Signum Records.
Strategy:
• To create and deliver the Philharmonia’s marketing strategy, and lead on audience development strategies to reach more diverse audiences with the Orchestra’s programme.
• To lead on all areas related to audiences in the Philharmonia’s Arts Council England National Portfolio Organisation planning and reporting, including the Business Plan and Annual Survey. Digital marketing and CRM:
• Working with the Data & Insights Marketing Manager and wider team, to develop best marketing practice across email, paid media, social media, web, SEO and ecommerce.
• Working with the Data & Insights Marketing Manager and Box Office Manager, to lead the Philharmonia’s customer relationship management, to build its available data set, and to use CRM tools and tactics to deliver audience engagement and retention.
• To take responsibility for the Philharmonia’s digital platforms – website and purchase pathway, ticketing CRM (Tessitura), email marketing software and social accounts.
Data & insights:
• Working with the Data & Insights Marketing Manager, to develop the Orchestra’s framework of audience insights, using segmentation models, CRM tools, platform analytics and Power BI to inform campaigns and reporting.
• To conceive and develop market research and surveying projects to deepen knowledge of both the Philharmonia audience base and target audiences.
• Working with the Data & Insights Marketing Manager, to develop effective use of the Audience Finder platform and associated surveying tools, generating insights and reporting across our UK programme.
• To oversee all internal reporting in regard to audiences and the media, ensuring the senior management team and wider stakeholder group have a clear picture of performance and how audience insights inform and shape marketing strategy.
Audience development:
• Working with the Audience Development Manager and other colleagues, to develop projects to deliver programming and experiences that attract and retain more diverse audiences for the Philharmonia’s programme.
• To support the Audience Development Manager to work on the legacy of the Philharmonia’s major 2018/19 audience development project, The Virtual Orchestra.
Press and PR:
• With the Philharmonia’s media relations agency, Bread and Butter PR, to place coverage about the Orchestra’s programme in the media.
• With Bread and Butter PR, to manage issues relating to the Philharmonia’s reputation in the media.
• To manage the Philharmonia’s broadcast relationships, with Classic FM, BBC Radio 3 and other online platforms as appropriate.
Brand:
• To oversee the Philharmonia’s brand identity, acting as brand guardian and to support departments and colleagues to use the brand effectively.
• To ensure consistency of use of the Philharmonia brand and tone of voice across all platforms and output.
Person specification
Essential:
• Demonstrable experience in a marketing role, preferably in music or the performing arts
• Demonstrable experience of creating and delivering creative, data–informed marketing campaigns for a live events programme
• Strong experience with digital marketing tools and techniques, across email, paid media, social media, web, SEO and ecommerce
• Outstanding knowledge and understanding of market research techniques, CRM and using data to make decisions
• Experience overseeing proactive publicity and PR campaigns
• Outstanding communication skills and the ability to lead and inspire a team
• A demonstrable interest in the performing arts
• Ability to work fast and efficiently within a pressurised environment, involving multiple stakeholders and deadlines
• Ability to build strong working relationships at all levels of the company, and at Board and senior artist level
• A flexible approach, and willingness to work during evening and weekend events
Desirable
• Experience with ticketing CRM systems, preferably Tessitura
..... click apply for full job details
The Marketing & Communications Director plays a crucial role at the Philharmonia, creating and delivering marketing and audience development strategies, and leading on all areas related to audiences and the media. The post holder will work closely with the Chief Executive, the other Directors and the Marketing and Communications team of six, to attract and retain audiences for the Orchestra’s programme.
The orchestra
Based in London at Southbank Centre’s Royal Festival Hall, the Philharmonia creates thrilling performances for a global audience. Through its network of residencies, the Orchestra has a national footprint, serving communities across England both in performance and through its extensive outreach and engagement programme. Founded in 1945, in part as a recording orchestra for the nascent home audio market, today the Philharmonia uses the latest digital technology to reach new audiences for symphonic music.
The Philharmonia is led by Finnish conductor and composer Esa–Pekka Salonen, its Principal Conductor & Artistic Advisor since 2008. Fellow Finn Santtu–Matias Rouvali takes over from Salonen as Principal Conductor in the 2021/22 season.
During the Covid–19 lockdown, the Philharmonia’s strong digital programme has enabled the Orchestra to maintain an international presence, with a global audience enjoying live–streamed concerts and the critically acclaimed free Philharmonia Sessions series.
The Philharmonia is a registered charity. It relies on income from a wide range of sources to deliver its programme, and is proud to be generously supported by Arts Council England
The Team
The Philharmonia’s busy Marketing and Communications Department is responsible for the Orchestra’s reach, revenue and reputation with audiences and the media.
At the core of the team’s work is the creation and delivery of marketing and communications campaigns for the Orchestra’s UK residencies: over 35 concerts a season at Southbank Centre’s Royal Festival Hall, and concert series at the Philharmonia’s residency towns and festivals across England. Since the COVID–19 shutdown, this portfolio has been replaced by new livestreamed and pre–recorded online concert series, and both live and online strands will continue in the future. The Marketing team also manages the Orchestra’s press and publicity, brand and social media, promotes the Philharmonia’s commercial recordings, and is closely involved in the Orchestra’s award–winning audience development projects.
The Marketing and Communications Department:
• Senior Marketing Manager
• Marketing and Press Manager
• Data & Insights Marketing Manager
• Box Office Manager
• Audience Development Manager (line–managed jointly with the Director of Learning & Engagement)
• Marketing Officer
• Programmes Editor (freelance)
Role summary:
• To achieve revenue and audience targets for the Philharmonia’s live and digital concert series.
• To create and deliver the Philharmonia’s marketing and audience development strategies, benchmarked to the organisation’s Arts Council England Business Plan.
• To lead the Marketing and Communications team to deliver against all of its areas of work, including public relations, audience development, CRM and data insights, sales and box office, audience experience and brand management.
• To work with the Chief Executive to develop the Philharmonia’s digital reach and revenue across audio and video streaming, social platforms and broadcast.
• To contribute to the strategy of the organisation as part of the senior management team, and to use marketing tools and channels to support wider organisational activity, including Learning & Engagement and Development.
• To oversee the development of the Philharmonia’s brand identity, and act as brand guardian for the company
Role and responsibilities
Concert marketing campaigns:
• To lead all elements of series and individual concert marketing campaigns for the Philharmonia’s flagship season at Southbank Centre’s Royal Festival Hall, delivering c. £1.2m in ticket sales each year.
• To engage and retain audiences for the Philharmonia’s network of city and festival residencies across the UK.
• To develop materials and asset packs to support UK and international promoters presenting the Philharmonia Orchestra.
Digital music campaigns:
• To develop the Orchestra’s own–promotion audio–visual streaming programme, using Vimeo OTT and associated tools.
• To manage the marketing and catalogue – both digital and physical – for the Philharmonia’s album releases on Signum Records.
Strategy:
• To create and deliver the Philharmonia’s marketing strategy, and lead on audience development strategies to reach more diverse audiences with the Orchestra’s programme.
• To lead on all areas related to audiences in the Philharmonia’s Arts Council England National Portfolio Organisation planning and reporting, including the Business Plan and Annual Survey. Digital marketing and CRM:
• Working with the Data & Insights Marketing Manager and wider team, to develop best marketing practice across email, paid media, social media, web, SEO and ecommerce.
• Working with the Data & Insights Marketing Manager and Box Office Manager, to lead the Philharmonia’s customer relationship management, to build its available data set, and to use CRM tools and tactics to deliver audience engagement and retention.
• To take responsibility for the Philharmonia’s digital platforms – website and purchase pathway, ticketing CRM (Tessitura), email marketing software and social accounts.
Data & insights:
• Working with the Data & Insights Marketing Manager, to develop the Orchestra’s framework of audience insights, using segmentation models, CRM tools, platform analytics and Power BI to inform campaigns and reporting.
• To conceive and develop market research and surveying projects to deepen knowledge of both the Philharmonia audience base and target audiences.
• Working with the Data & Insights Marketing Manager, to develop effective use of the Audience Finder platform and associated surveying tools, generating insights and reporting across our UK programme.
• To oversee all internal reporting in regard to audiences and the media, ensuring the senior management team and wider stakeholder group have a clear picture of performance and how audience insights inform and shape marketing strategy.
Audience development:
• Working with the Audience Development Manager and other colleagues, to develop projects to deliver programming and experiences that attract and retain more diverse audiences for the Philharmonia’s programme.
• To support the Audience Development Manager to work on the legacy of the Philharmonia’s major 2018/19 audience development project, The Virtual Orchestra.
Press and PR:
• With the Philharmonia’s media relations agency, Bread and Butter PR, to place coverage about the Orchestra’s programme in the media.
• With Bread and Butter PR, to manage issues relating to the Philharmonia’s reputation in the media.
• To manage the Philharmonia’s broadcast relationships, with Classic FM, BBC Radio 3 and other online platforms as appropriate.
Brand:
• To oversee the Philharmonia’s brand identity, acting as brand guardian and to support departments and colleagues to use the brand effectively.
• To ensure consistency of use of the Philharmonia brand and tone of voice across all platforms and output.
Person specification
Essential:
• Demonstrable experience in a marketing role, preferably in music or the performing arts
• Demonstrable experience of creating and delivering creative, data–informed marketing campaigns for a live events programme
• Strong experience with digital marketing tools and techniques, across email, paid media, social media, web, SEO and ecommerce
• Outstanding knowledge and understanding of market research techniques, CRM and using data to make decisions
• Experience overseeing proactive publicity and PR campaigns
• Outstanding communication skills and the ability to lead and inspire a team
• A demonstrable interest in the performing arts
• Ability to work fast and efficiently within a pressurised environment, involving multiple stakeholders and deadlines
• Ability to build strong working relationships at all levels of the company, and at Board and senior artist level
• A flexible approach, and willingness to work during evening and weekend events
Desirable
• Experience with ticketing CRM systems, preferably Tessitura
..... click apply for full job details
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