Head of Digital Marketing
Do you have a big passion for digital marketing, technologies and Ecommerce? Are you a digital marketing expert, that can help the wider team to broaden their knowledge and act as a coach and mentor?
If the answer is yes, then Autoglym may have the opportunity you have been waiting for???
We are currently recruiting for a Head of Digital Marketing to join our Marketing team based in Letchworth Garden City. This is a full time, permanent position offering a competitive salary plus attractive rewards and benefits.
As Head of Digital Marketing your main responsibilities will include:
In collaboration with the Marketing Director and wider key stakeholders, you will define the digital marketing strategy for the organisation and lead a Digital team of three to execute this strategy with excellence
As part of the digital marketing strategy, align with the Ecommerce National Account Manager to set an Ecommerce channel strategy and influence the delivery of the activities within this on time and in full, including the setting and measurement of KPI's
Responsible for owning and developing all digital corporate channels both internal and external, aligning with the marketing and Customer Account Support team as required
Leading the Digital team to deliver the day–to–day global performance of end–to–end customer journey, assuring you measure, optimise, improve, and personalise our digital demand generation programs bringing out the best of people, technology, and data
Identify current and future trends to ensure that the digital marketing strategy is fresh by staying up to date with the latest innovations, technologies, changes in competition, and shifts in the digital landscape. Translate these insights into commercial opportunities and future strategy
Lead digital innovation projects, and pioneer new ways to engage with customers digitally
Effectively lead the integration and communication of the digital marketing strategy within Marketing and across the business
Evaluation of ad–hoc Global digital opportunities and building business cases for these as appropriate adopting a 'test and learn' methodology
Lead process improvements, automation, and technology onboarding to improve and upscale marketing programs
Use data for reporting on marketing results, impact and recommendations for future action and investment
Prepare and manage the digital marketing budget
Manage the hiring, development, and retention of digital marketing talent.
Who are Autoglym?
Autoglym is a British manufacturer of a premium range of vehicle care and valeting products, which are sold in over 45 countries. As the holder of two Royal Warrants our products are used by enthusiasts and professionals and include customers such as vehicle manufacturers, major high street retailers, car dealerships, distributors, professional valeting companies and transport operators.
What are we looking for?
Degree level education in Digital Marketing or relevant field
5+ years of B2B and or B2C experience in digital marketing. 3+ years in a digital management position
Proven experience in B2B and/ or B2C digital marketing
Extensive knowledge of digital marketing within fast paced high growth environments
Management level experience in strategic planning and execution with a proven track record of success
Experience of developing the right Digital marketing strategies to achieve business objectives
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and deliver results
Ability to lead the Digital Marketing team in its day–to–day activities and develop talent
Proven background in driving digital innovation that adds value
Experience working with senior management (Directors and Board–level) with proficiency in presenting recommendations for marketing spend and projected return on investment (ROI)
Strong commercial acumen, with significant experience in analytical and metric thinking and planning
Possess a real understanding of consumer insight and customer needs, with thorough understanding of CRM and data
In–depth knowledge of the full marketing mix, with experience developing digital initiatives for new product launches
Expert knowledge in marketing technologies and know how to use this to improve and scale marketing outcomes
Confident leading teams and meetings, with clear agenda, actions, and progress reports to maximise efficiency of team resource
Strong budget management experience
If you have the relevant experience and would describe yourself as self–motivated with excellent communication skills at all levels, then we would love to hear from you, click 'Apply' today!
Owing to the Covid19 outbreak, Autoglym have been making adjustments to support you through your candidate journey whilst keeping you as safe as possible. Initial interviews will take place via online video chat using MS Teams or via telephone
If the answer is yes, then Autoglym may have the opportunity you have been waiting for???
We are currently recruiting for a Head of Digital Marketing to join our Marketing team based in Letchworth Garden City. This is a full time, permanent position offering a competitive salary plus attractive rewards and benefits.
As Head of Digital Marketing your main responsibilities will include:
In collaboration with the Marketing Director and wider key stakeholders, you will define the digital marketing strategy for the organisation and lead a Digital team of three to execute this strategy with excellence
As part of the digital marketing strategy, align with the Ecommerce National Account Manager to set an Ecommerce channel strategy and influence the delivery of the activities within this on time and in full, including the setting and measurement of KPI's
Responsible for owning and developing all digital corporate channels both internal and external, aligning with the marketing and Customer Account Support team as required
Leading the Digital team to deliver the day–to–day global performance of end–to–end customer journey, assuring you measure, optimise, improve, and personalise our digital demand generation programs bringing out the best of people, technology, and data
Identify current and future trends to ensure that the digital marketing strategy is fresh by staying up to date with the latest innovations, technologies, changes in competition, and shifts in the digital landscape. Translate these insights into commercial opportunities and future strategy
Lead digital innovation projects, and pioneer new ways to engage with customers digitally
Effectively lead the integration and communication of the digital marketing strategy within Marketing and across the business
Evaluation of ad–hoc Global digital opportunities and building business cases for these as appropriate adopting a 'test and learn' methodology
Lead process improvements, automation, and technology onboarding to improve and upscale marketing programs
Use data for reporting on marketing results, impact and recommendations for future action and investment
Prepare and manage the digital marketing budget
Manage the hiring, development, and retention of digital marketing talent.
Who are Autoglym?
Autoglym is a British manufacturer of a premium range of vehicle care and valeting products, which are sold in over 45 countries. As the holder of two Royal Warrants our products are used by enthusiasts and professionals and include customers such as vehicle manufacturers, major high street retailers, car dealerships, distributors, professional valeting companies and transport operators.
What are we looking for?
Degree level education in Digital Marketing or relevant field
5+ years of B2B and or B2C experience in digital marketing. 3+ years in a digital management position
Proven experience in B2B and/ or B2C digital marketing
Extensive knowledge of digital marketing within fast paced high growth environments
Management level experience in strategic planning and execution with a proven track record of success
Experience of developing the right Digital marketing strategies to achieve business objectives
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and deliver results
Ability to lead the Digital Marketing team in its day–to–day activities and develop talent
Proven background in driving digital innovation that adds value
Experience working with senior management (Directors and Board–level) with proficiency in presenting recommendations for marketing spend and projected return on investment (ROI)
Strong commercial acumen, with significant experience in analytical and metric thinking and planning
Possess a real understanding of consumer insight and customer needs, with thorough understanding of CRM and data
In–depth knowledge of the full marketing mix, with experience developing digital initiatives for new product launches
Expert knowledge in marketing technologies and know how to use this to improve and scale marketing outcomes
Confident leading teams and meetings, with clear agenda, actions, and progress reports to maximise efficiency of team resource
Strong budget management experience
If you have the relevant experience and would describe yourself as self–motivated with excellent communication skills at all levels, then we would love to hear from you, click 'Apply' today!
Owing to the Covid19 outbreak, Autoglym have been making adjustments to support you through your candidate journey whilst keeping you as safe as possible. Initial interviews will take place via online video chat using MS Teams or via telephone
Similar jobs
-
New
-
New