eCommerce Business Analyst

Recruiter
Confidential
Location
Leatherhead
Salary
Competitive
Posted
12 Feb 2021
Closes
12 Mar 2021
Job Title
Chief Economist
Contract Type
Temporary
Hours
Full Time
An exciting opportunity has arisen for a eCommerce Business Analyst to join our client, a leading global FMCG company, to be based at their prestigious facility in Leatherhead (currently working from home). This is a full–time temporary role for a period of 12 months, working a 36.25–hour week, to start ASAP. This role is paying between GBP35,000 – GBP38,000 pro rata per annum, depending on experience.

The eCommerce Analyst provides support to the UK NRM team across the 5 levers defined in the NRM Framework & develops new Smart Data practices & capability enabling the fastest growing team in the UK to grow faster and make better data–driven decisions.

eNRM:

Brand/channel portfolio pricing: Ensuring we capture the full value of our brands for consumers
Pack price architecture: Delivering the right format, right pack, at right price, by channel
Active mix management: Driving our brand / pack / channel mix to where the profit and growth are
Promotion management: Ensuring we tailor promotional strategies by mission, channel
Trade spend translation: Investing holistically in winning customers

Smart Data:

Market Share Dashboard – UK external performance tool
BI Dashboard – UK internal performance tool
Amazon Profit Per SKU Tool
Market Mix Modelling automation
eNRM L0–2 automation

The NRM Analyst is part of the UK eCommerce team and works cross functionally with different departments within the company. The role will support the eCommerce manager and Net Revenue Management team to roll out a program that will identify opportunities by category (and by NRM lever). Finally, the NRM Analyst will contribute to ad hoc NRM led analysis and workflows, and support the set–up and organisation of meetings critical to progress the NRM agenda.

Tasks and Responsibilities:

Delivering the eNRM program;

Analyzing large data sets to help business hypothesis on online NRM

Track NRM performance in market:

Development of the program roll–out:

Use of Nielson, Kantar, 5One (Ocado) and One Click Retail (Amazon) databases to deliver data driven insight

Demonstrate the optimization of media and promotional ROI through MMM output

Delivery of smart data dashboards;

Build BRD (briefing tool) for new capability & tools projects

Be the product owner and guide for the project owner & tech teams
Interact with the end–users (typically UK eCommerce team) to ensure the tools are fit for use & tailored to the UK market
Demonstrate & drive adoption of the tools through training and 1–2–1 supportRequired Experience;

University Educated (preference: Technical Studies or econometric)
Experience in identifying opportunities from data and working through a process to bring insights to reality is a plus
Experience of the FMCG industry is a plus

Required Skills and Knowledge:

Strong numeracy and analytical skills and ability to work with financial and external market data
Strong ability to generate insights from analyses and synthesize findings
Good financial knowledge
Computer–literate & highly proficient in Excel and PowerPoint

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