Head of Marketing – Scale up

The Role:

You will lead and oversee the global marketing function of BlueOptima; working closely with the COO and the Global Head of Sales to directly impact revenue and lead generation, and drive our business forward. This role will involve a strong focus on developing Account Based Marketing strategies to target Enterprise level businesses.

Marketing Responsibilities

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Owning and Developing a Content Team that successfully delivers a wide range of collateral with the aim to directly or indirectly impact revenue generation

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Own the strategic relationships between Product, Marketing and Sales to ensure successful GTM strategies for new product lines.

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Design and execution of enterprise targeted GTM strategies, including tracking of targets, KPIs and budgets.

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Forecast and scale existing marketing channels, tools, infrastructure and other relevant marketing elements to achieve growth targets.

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Experimenting with any new or creative ways of building our brand, generating leads or other value to the business.

Management Responsibilities

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Leadership of a 4 people strong marketing team including establishing new roles and sub teams.

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Reporting overall marketing performance and revenue contribution.

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Strong Ownership of growth targets and overall marketing strategy.

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Interviewing and onboarding of new hires to the sales team.

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Developing top talent within the team to establish a culture of learning and sharing.

Being a scale–up business, employees' work is not limited to their remit; there will be a need to fulfil miscellaneous tasks, go above and beyond the day–to–day and you will have the opportunity to implement new ideas and strategies to further the companies aims