Head of Marketing
Head of Marketing
Photocentric Ltd based in Peterborough, Cambridgeshire and Phoenix, USA is an award–winning innovator in 3D printing. We have invented a patented new method of 3D printing that we are starting to disrupt the way things are made, worldwide. We manufacture our own 3D printers and resins in Peterborough and export all over the world. Our innovative company is growing rapidly and as a result we are now searching for a talented and creative Head of Marketing with a strong digital marketing background.
Reporting to the MD as the Head of Marketing you will be responsible for marketing strategies to drive business growth and sales.
Main Responsibilities of our Head of Marketing include:
– Be responsible for creation of all marketing strategies in the business to drive business growth and aid rapid sales growth (projected to double this year)
– Manage a small team of 4 marketeers to deliver the marketing plan and to increase engagement, inspiration with and passion for our products
– Consistently drive improvements to the company website ensuring it reflects excellence as is the strongest platform for direct sales
– Build awareness of the company brand, ensuring consistent guidelines are implemented worldwide with all our partners
– Oversee and sign off all written and digital content for the group
– Successfully launch new products to market with clearly structured launch plans
– Increase the followership of our social media accounts
– Manage case studies, white papers and blog content
– Oversee video content creation plans
– Keeping abreast of the 3D Printing market and developments in the digital marketing industry
– Reporting weekly on KPI's for campaign performance and sales conversions
– Maintain a suite of training and promotional resources for end users, distributors and resellers
– Carry out strategic reviews to explore new markets and industries in which to sell our products
Experience and skills required of our Head of Marketing:
– Held a senior position in a B2B marketing role (5–10 years experience)
– Experience launching new products, ideally selling a product internationally.
– High level of expertise in digital marketing and SEO
– Ability to make change happen
– Outstanding at proof reading and creating content
– Understand now to create messages and target them at specific user groups
– Knowledge of measuring the effectiveness of marketing
– Proven success of product launches and marketing campaigns
– Ideally experience of working for a manufacturing or technical industry
– Experience of managing a small team
– Creative, ambitious with proven success
– Educated to degree level, CIM ideal but not essential
If you would like to join our growing team and feel that you have the necessary skills and experience to become our Head of Marketing please click 'apply' now! We would love to hear from you
Photocentric Ltd based in Peterborough, Cambridgeshire and Phoenix, USA is an award–winning innovator in 3D printing. We have invented a patented new method of 3D printing that we are starting to disrupt the way things are made, worldwide. We manufacture our own 3D printers and resins in Peterborough and export all over the world. Our innovative company is growing rapidly and as a result we are now searching for a talented and creative Head of Marketing with a strong digital marketing background.
Reporting to the MD as the Head of Marketing you will be responsible for marketing strategies to drive business growth and sales.
Main Responsibilities of our Head of Marketing include:
– Be responsible for creation of all marketing strategies in the business to drive business growth and aid rapid sales growth (projected to double this year)
– Manage a small team of 4 marketeers to deliver the marketing plan and to increase engagement, inspiration with and passion for our products
– Consistently drive improvements to the company website ensuring it reflects excellence as is the strongest platform for direct sales
– Build awareness of the company brand, ensuring consistent guidelines are implemented worldwide with all our partners
– Oversee and sign off all written and digital content for the group
– Successfully launch new products to market with clearly structured launch plans
– Increase the followership of our social media accounts
– Manage case studies, white papers and blog content
– Oversee video content creation plans
– Keeping abreast of the 3D Printing market and developments in the digital marketing industry
– Reporting weekly on KPI's for campaign performance and sales conversions
– Maintain a suite of training and promotional resources for end users, distributors and resellers
– Carry out strategic reviews to explore new markets and industries in which to sell our products
Experience and skills required of our Head of Marketing:
– Held a senior position in a B2B marketing role (5–10 years experience)
– Experience launching new products, ideally selling a product internationally.
– High level of expertise in digital marketing and SEO
– Ability to make change happen
– Outstanding at proof reading and creating content
– Understand now to create messages and target them at specific user groups
– Knowledge of measuring the effectiveness of marketing
– Proven success of product launches and marketing campaigns
– Ideally experience of working for a manufacturing or technical industry
– Experience of managing a small team
– Creative, ambitious with proven success
– Educated to degree level, CIM ideal but not essential
If you would like to join our growing team and feel that you have the necessary skills and experience to become our Head of Marketing please click 'apply' now! We would love to hear from you