Digital Strategy Director – Media Strategy
- Recruiter
- Confidential
- Location
-
London
South East EnglandUnited Kingdom
- Salary
- Competitive
- Posted
- 23 Sep 2020
- Closes
- 25 Sep 2020
- Job Title
- Associate Director
- Category
- Sales
- Contract Type
- Permanent
- Hours
- Full Time
The Role
Are you passionate about integrated marketing strategy? We're expanding our planning capabilities in media both through the funnel and down the line and we're looking for a strong Brand/Communications Lead to lead both proposition development, commercial lead generation and client coordination. In addition, you will lead the planning & digital strategy cycle on one of our key accounts that operate across multiple services (Search, Programmatic, Paid Social and Web Analytics etc.) and will be responsible for ensuring alignment and strategic development of integrated marketing initiatives to meet client marketing and business objectives, with ownership of the planning cycle. An appreciation of data driven marketing is essential and the desire to progress this practice both in concept and in activation, you'll work closely with Paid Media delivery and Media Science teams to both achieve this and ensure we're at the cutting edge of our field.
The role will require contribution to the growth of the department and commercial opportunities through development of capabilities, best practice, training materials, and cross–department initiatives:
* Leading the development of go–to–market integrated marketing proposition
* Encourages innovation, process, and development of our media planning & ATL strategy capabilities
* Advocate strategic delivery and best practice implementation
* Leads the direction of internal and client learning of capability expansion
This role is best suited to someone with circa 6 years' experience within a media agency function with demonstrable experience of applying strategic thinking to complex integrated campaigns, a proven track record in achieving KPI's and growing client relationships at top tier levels. We're a growing and diversifying department, a consistent desire to maintain Merkle's position at the forefront of marketing innovation is integral.
Life as a Strategy Director at Merkle
This is a newly created hybrid role that requires a split client/team and operational focus, 50% will be client & team management, 50% reserved specifically for proposition development and network coordination.
Operational
* Plays a key role in new business pitches, specifically where we are presenting integrated and cross media planning capabilities.
* Collaborates closely with all senior stakeholders on responses to brief and the ongoing successful running of the client account
* Assumes leadership of communication and presentation of media planning to c–suite client teams and stakeholders.
* When required, drives the success of new client onboarding, alongside Client Services.
* Builds and maintains strong client relationships by positioning Merkle as strategic partner.
* Provides thought leadership around integrated channel & brand strategies, positioning Merkle as an expert both internally and externally.
Client/Team
* Management of Media Planners, responsible for development and learning progression of any direct reports.
* Co–ordinates planning process and collates resource to present holistic & integrated plans.
* Adopts department best practice and implements end–to end process with regards to brief responses and new client on–boarding.
* Liaises with internal research teams to collate market and customer insight to support and justify media laydown.
* Liaises with internal research team to analyse data trends and client performance to develop solid strategic media plans.
* Works with media team to periodically review media laydown using campaign performance data.
* Works with the relevant teams to define custom measurement frameworks and PCA templates.
* Initiates stakeholder planning ensuring relevant participation and contribution.
* Works directly with Merkle new business team to assist in RFP and media plan recommendations as part of sales/on–boarding process.
* Develops case study material for external and internal circulation, showcasing effective integrated marketing strategies.
A few of the benefits
As we progress and develop as a company, you will too. Within our fast–growing company, there's plenty of opportunity to develop your skill set and you'll be encouraged to be curious and share new ideas. In exchange for your contribution to our award–winning company, we make sure you take advantage of a generous holiday allowance and are paid a competitive salary. We're really proud of our company values and culture; we have regular company / team socials and want all our employees to enjoy coming into work. Some of our benefits include:
* Friendly, approachable office atmosphere – and business–casual dress code
* Free breakfast
* Regular company socials (including bowling, Crystal Maze, quiz nights, annual Christmas and Summer parties to name a few!)
* On–site Games Room with ping pong and pool table
* The company pays for our lunch on the last Friday of every month
* On Friday's at 4:30pm (Four Thirsty) everyone can help themselves to a celebratory drink
* Cycle2Work scheme, free eye tests, a company mobile phone and season ticket loans (post 3–month probation)
Are you passionate about integrated marketing strategy? We're expanding our planning capabilities in media both through the funnel and down the line and we're looking for a strong Brand/Communications Lead to lead both proposition development, commercial lead generation and client coordination. In addition, you will lead the planning & digital strategy cycle on one of our key accounts that operate across multiple services (Search, Programmatic, Paid Social and Web Analytics etc.) and will be responsible for ensuring alignment and strategic development of integrated marketing initiatives to meet client marketing and business objectives, with ownership of the planning cycle. An appreciation of data driven marketing is essential and the desire to progress this practice both in concept and in activation, you'll work closely with Paid Media delivery and Media Science teams to both achieve this and ensure we're at the cutting edge of our field.
The role will require contribution to the growth of the department and commercial opportunities through development of capabilities, best practice, training materials, and cross–department initiatives:
* Leading the development of go–to–market integrated marketing proposition
* Encourages innovation, process, and development of our media planning & ATL strategy capabilities
* Advocate strategic delivery and best practice implementation
* Leads the direction of internal and client learning of capability expansion
This role is best suited to someone with circa 6 years' experience within a media agency function with demonstrable experience of applying strategic thinking to complex integrated campaigns, a proven track record in achieving KPI's and growing client relationships at top tier levels. We're a growing and diversifying department, a consistent desire to maintain Merkle's position at the forefront of marketing innovation is integral.
Life as a Strategy Director at Merkle
This is a newly created hybrid role that requires a split client/team and operational focus, 50% will be client & team management, 50% reserved specifically for proposition development and network coordination.
Operational
* Plays a key role in new business pitches, specifically where we are presenting integrated and cross media planning capabilities.
* Collaborates closely with all senior stakeholders on responses to brief and the ongoing successful running of the client account
* Assumes leadership of communication and presentation of media planning to c–suite client teams and stakeholders.
* When required, drives the success of new client onboarding, alongside Client Services.
* Builds and maintains strong client relationships by positioning Merkle as strategic partner.
* Provides thought leadership around integrated channel & brand strategies, positioning Merkle as an expert both internally and externally.
Client/Team
* Management of Media Planners, responsible for development and learning progression of any direct reports.
* Co–ordinates planning process and collates resource to present holistic & integrated plans.
* Adopts department best practice and implements end–to end process with regards to brief responses and new client on–boarding.
* Liaises with internal research teams to collate market and customer insight to support and justify media laydown.
* Liaises with internal research team to analyse data trends and client performance to develop solid strategic media plans.
* Works with media team to periodically review media laydown using campaign performance data.
* Works with the relevant teams to define custom measurement frameworks and PCA templates.
* Initiates stakeholder planning ensuring relevant participation and contribution.
* Works directly with Merkle new business team to assist in RFP and media plan recommendations as part of sales/on–boarding process.
* Develops case study material for external and internal circulation, showcasing effective integrated marketing strategies.
A few of the benefits
As we progress and develop as a company, you will too. Within our fast–growing company, there's plenty of opportunity to develop your skill set and you'll be encouraged to be curious and share new ideas. In exchange for your contribution to our award–winning company, we make sure you take advantage of a generous holiday allowance and are paid a competitive salary. We're really proud of our company values and culture; we have regular company / team socials and want all our employees to enjoy coming into work. Some of our benefits include:
* Friendly, approachable office atmosphere – and business–casual dress code
* Free breakfast
* Regular company socials (including bowling, Crystal Maze, quiz nights, annual Christmas and Summer parties to name a few!)
* On–site Games Room with ping pong and pool table
* The company pays for our lunch on the last Friday of every month
* On Friday's at 4:30pm (Four Thirsty) everyone can help themselves to a celebratory drink
* Cycle2Work scheme, free eye tests, a company mobile phone and season ticket loans (post 3–month probation)
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