Head of Analytics (Digital)
- Recruiter
- Confidential
- Location
-
London
South East EnglandUnited Kingdom
- Salary
- Benefits
- Posted
- 09 Sep 2020
- Closes
- 07 Oct 2020
- Job Title
- Director
- Category
- Information Technology
- Contract Type
- Permanent
- Hours
- Full Time
MBN's client, a Global Digital Agency are in search of a Head of Analytics to join their UK based team in London.
The successful candidate will manage a team of 10 data professionals and take the lead of the GMP, CRO, CRM, and Ad Ops functions.
Ideally, you will have worked within a paid media and measurement environment and have technical experience in using data to create digital marketing strategies.
This is a fantastic opportunity for a "Head of" level candidate to work within a cutting edge business with the support of a highly experienced senior management and data team.
Responsibilities:
* Work with the Senior Management team to create data solutions for new business pitches.
* Create solutions in attribution and bidding solutions using lifetime value and CRM data to produce insights.
* Responsible for creating audience plans that cover all elements of a user journey as well as creating Life Time Value bidding models to optimize paid media.
* Create and champion best practice in data, with the use of Cloud and Lifetime value modeling in key accounts
* Collaborate with clients and consult on data usage across their portfolio
* Cross–sell data projects to clients and act as a subject matter expert within Digital Data for the business.
* Influence the Data Engineering and GMP teams to adopt a uniformed approach to Data.
Requirements:
* Deep understanding of paid media analytics and reporting platforms including Adobe Analytics and Google Analytics
* Experience working with GMP
* Understanding of Ad Servers, such as DSP and DMP
* Experience within digital attribution, market mix modeling, and segmentation analysis and the measurement of these techniques.
* Several years' experience working within a Digital Marketing Agency is essential
* Deep knowledge of the marketing tech (mar–tech) environment
* Senior stakeholder/client management skills
* Demonstrable experience selling in data projects to new and existing clients
The successful candidate will manage a team of 10 data professionals and take the lead of the GMP, CRO, CRM, and Ad Ops functions.
Ideally, you will have worked within a paid media and measurement environment and have technical experience in using data to create digital marketing strategies.
This is a fantastic opportunity for a "Head of" level candidate to work within a cutting edge business with the support of a highly experienced senior management and data team.
Responsibilities:
* Work with the Senior Management team to create data solutions for new business pitches.
* Create solutions in attribution and bidding solutions using lifetime value and CRM data to produce insights.
* Responsible for creating audience plans that cover all elements of a user journey as well as creating Life Time Value bidding models to optimize paid media.
* Create and champion best practice in data, with the use of Cloud and Lifetime value modeling in key accounts
* Collaborate with clients and consult on data usage across their portfolio
* Cross–sell data projects to clients and act as a subject matter expert within Digital Data for the business.
* Influence the Data Engineering and GMP teams to adopt a uniformed approach to Data.
Requirements:
* Deep understanding of paid media analytics and reporting platforms including Adobe Analytics and Google Analytics
* Experience working with GMP
* Understanding of Ad Servers, such as DSP and DMP
* Experience within digital attribution, market mix modeling, and segmentation analysis and the measurement of these techniques.
* Several years' experience working within a Digital Marketing Agency is essential
* Deep knowledge of the marketing tech (mar–tech) environment
* Senior stakeholder/client management skills
* Demonstrable experience selling in data projects to new and existing clients