Vice President for Enrollment Management

Bethel College seeks a mission-aligned Vice President for
Enrollment Management with a successful track record to lead its
enrollment operation to new heights.
THE COLLEGE: Bethel College, is a four-year
Christian college of the arts and sciences. Affiliated with the
Missionary Church, the college is a member of the Council for Christian Colleges and
Universities, an organization of more than 180 Christian
institutions around the world, whose mission is to advance the
cause of Christ-centered higher education. Offering more than 50
areas of study, Bethel is currently composed of 1,500 traditional
and adult/graduate students from 29 states and 15 countries, and
250 full-time professionals dedicated to serving its students.
Located in Mishawaka, Indiana, the intimate campus is close to a
wide range of employment, service and recreational
opportunities.
THE VPEM: The successful Vice President for
Enrollment Management (VPEM) candidate will be a leader in
increasing traditional undergraduate first-time-in-college (FTIC)
enrollment, recruitment and enrollment of new students in the Adult
and Graduate Student (AGS) division, and retention efforts.
Reporting to the President and serving as a member of the
President's Cabinet, the VPEM will provide bold leadership for
Undergraduate Admission, Financial Aid, AGS Admission, and
enrollment marketing. The successful candidate will understand the
art and science of enrollment management and be able to demonstrate
experience building and executing successful and sustainable
enrollment operations. S/he will be able to form and maintain
relationships with vendors/partners who provide expertise and
services necessary for student search, application generation, and
financial aid modeling when required.

The new VPEM will demonstrate expertise in the use of data
analytics to inform strategies, goals and decisions; proven record
of applying these skills in the assessment cycle; excellence in
monitoring and reporting; using data for training and communication
with the enrollment division offices, the President's Cabinet and
the Bethel community.

SKILLS & EXPERIENCE (this is a sample
listing; more details can be found in the position profile):

Candidates for this position should have at least 10 years of
experience in enrollment management with a proven record of
leadership, excellence in execution, and entrepreneurial skills
applied to the recruitment and enrollment of students who are well
suited to the Bethel College mission. In addition, candidates
should demonstrate the following characteristics, skills,
abilities, and understanding:

Champion and fulfill the mission of Bethel College, including
possessing a demonstrated maturity in the Christian faith (i.e.
beyond a profession of faith, the capacity to coach and mentor
others);
Foster a relational climate for the recruitment process and
service models;
Willingness to maintain high level of personal visibility for
Bethel College;
Willingness to enhance the historic partnerships and
relationships with the Missionary Church, strong feeder schools,
community-based organizations, and college counselor networks, and
cultivate and formalize new relationships;
Extensive knowledge and experience in higher education market
research, development and growth including international markets to
inform and execute our related strategic and implementation
plans;
Proven experience leading undergraduate, graduate,
international, and transfer enrollment efforts;
Expertise in developing and executing competitive financial aid
packages, pricing philosophies, and strategies to achieve
enrollment goals;
Analytical mindset and expertise in highly effective use of
data analytics to inform strategies, goals, and decisions; proven
record of applying these skills in the assessment cycle, with
excellence in monitoring and reporting;
Highly proficient in utilization of enrollment CRM and
enterprise systems, Excel, database management and reporting tools,
and other contemporary technology tools;
Evidence of collaboration and success with various retention
strategies;
Expertise and proven abilities in developing differentiated,
personalized, and "fresh" contemporary multimedia enrollment
marketing, communication and messaging strategies;
Effective budgeting and financial acumen;
Knowledge of federal, state and other applicable regulations;
and
Master's degree (required); Doctorate degree (highly
preferred).
NOMINATIONS and APPLICATIONS: EFL
Associates, an executive search firm, is assisting
Bethel College with its search for this
important position. All calls and inquiries should be made through
the search firm. Nominations and applications will be held in
strict confidence and candidates will remain confidential until the
final stage of the search, at which time the express permission of
finalists will be obtained before making their candidacy public. In
addition, no contact to references will be made without prior
approval of the candidate.

For more information about Bethel College and the
VPEM role, please review the
Position Profile. If the direct link doesn't
work in this advertisement, please go to our website at and click
on Open Positions and Higher Education.

Applications should include:

A letter of introduction outlining the applicant's background,
and qualifications for the position. (This letter should
specifically address the leadership attributes and professional
competencies for this position.)

Curriculum vitae/r??sum??.

Contact information (e-mail addresses are
required) for five professional references, at least one
of which is a person who has reported directly to you, a second who
is a colleague, and a third who is an individual to whom the
applicant has reported directly.

Please note:

All documents should be submitted electronically
through the following website:

Application deadline is March 31, 2018.

The ideal start date is June 2018, but is negotiable.

Bethel College does not discriminate on the basis of race,
color, age, sex, disability, national or ethnic origin in
employment opportunities, in keeping with applicable state and
federal laws.
In keeping with the mission of the institution, Bethel
College seeks applicants with a strong commitment to the values and
lifestyle of evangelical Christianity and who profess a personal
relationship with Jesus Christ. As a Christian institution, we
require faculty and staff to adhere to the College's
Covenant of Lifestyle and to enforce a
religiously based statement of responsibilities for all College
employees. Women and minorities are encouraged to apply. Bethel
College, as an educational institution operating under the auspices
of the Missionary Church, reserves the right to prefer employees on
the basis of religion (Title VII, Sections 702-703, United States
Civil Rights Act of 1964 as amended).

Confidential inquiries, questions and nominations may be
directed to:

Steve Waldron, J.D.
Managing Director
Higher Education Practice, EFL Associates
Direct Line:
Email:

Ms. Angela Lilje
Project Manager
Higher Education Practice, EFL Associates
Direct Line:
Email:

Category: Education , Keywords: VP of Enrollment Management