Senior Manager - Demand Generation

Senior Manager, Demand Generation
Direct Hire Position
Atlanta, GA

$90K - 110K

Job Summary:
Our client, a leader in digital marketing solutions, is seeking a Sr. Manager of Demand Generation. As an integral team member of the B2B Marketing team, the Sr. Manager of Demand Generation will be responsible for guiding internal team members, creating demand for digital products and qualified leads for sales, influencing opportunity conversion and optimizing revenue through omni-channel marketing programs. This role will work closely with marketing operations, analytics and other internal teams to support revenue creation and hit defined metrics. This is an opportunity to build out a new department within an established company by contributing expertise in B2B demand generation campaigns, content, program development, and team leadership.

Responsibilities:
- Work with sales to develop quarterly and targeted programs to support revenue goals.
- Develop and manage content/campaign calendars, establish KPI's and deadlines, and drive campaign execution.
- Hire and grow a team of marketers to create core messaging and digital assets for omni-channel programs at scale, as well as the sales enablement function.
- Lead the demand generation team in composing content (email/landing page copy, sales & product marketing collateral, etc) and maintain a consistent brand voice and message across all programs
- Work closely with marketing operations to build and execute all programs.
- Provide direction to creative services team; ensure consistent branding.
- Collaborate with marketing analyst and operations teams to build and execute programs, track campaign and asset performance; and implement strategies.
- Actively build alignment with sales leadership and sales training team to ensure consistent execution across all customer-facing initiatives.
- Stay up-to-date with demand generation and revenue marketing trends, develop new ideas, test your ideas and drive innovation.

Required Skills:
- Bachelor's degree in business, marketing, communications or similar field required.
- 8+ years of experience creating Demand Generation campaigns in B2B marketing teams.
- Knock-out writing and editing skills and a passion for developing results-driven campaigns.
- Experience writing B2B content for executive-level decision makers. Writing/campaign samples required.
- Knowledge of B2B marketing, lead-to-revenue management, sales enablement, customer experience and digital best practices.
- Experience managing and mentoring a team of marketers.
- Experience with Marketing Automation required.

Preferred Skills:
- Experience with social campaigns highly preferred.
- Experience with WordPress (blog posting) highly preferred.
- Basic HTML highly preferred.
- Experience with Paid Search highly preferred.

Please contact Denise Wicks at: (see below) to apply
sync is a specialized division of Synergis that serves the needs of leading creative firms, departments and agencies. sync carefully matches creative and marketing talent to a full-time, contract or project positions.
sync's recruiters have been a driving force of the creative and marketing space for over six years. We draw from a wealth of experience with technology staffing, industry best practices and exceptional connections to match candidates with incredible opportunities.
sync/Synergis is an Equal Opportunity/Affirmative Action employer.