Head of Programmatic Yield

Head of Group Advertising transformation, Programmatic, Digital Advertising Monetisation, complete Market Leader on a new journey. Amazing RELOCATION to Dublin offered

As Head of Group Advertising Transformation your role advises, strategise and supports the solutions implementation to increase yield across platforms, territories and devices

Our client is and has been for many years a more offline market leader however they also realise to stay in that position they must transform / add to the current offerings through programmatic.

Environment wise the company are going through positive change and are building a team of experts to guide them through this process.

As Head of Group Advertising Transformation you (and your team that you will build) will be responsible for the following areas:

Ad / Programmatic Supply source - from identifying the right partners to the implementations in conjunction with the other departments

Optimisation of yield - devising and implementing full strategy (programmatic direct, guaranteed, etc.)

Automated Ad Sales, Native - working in partnership with the in-house studios to form, grow and develop 3 rd party relationships / suppliers

Video Ad Sales Mobile - strategizing and implementing this proposition to significantly grow this revenue stream

Data - 1 st Party and 2 nd Party Data retargeting

Distributed Advertising

Promoted Contend (outbrain)

Strategy and implementation for direct sell advertising display solutions

Your position will work closely with the Digital CMO and have responsibility for implementing the right strategies and platforms then growing, monitoring, and optimising. A strong part of the Head of Group Advertising position will be programmatic focused therefore an analytics and insights background is an absolute must. Type of background - group Publishing house, online market place, etc. anywhere that was an early adopter of programmatic advertising .

Career opportunity here is huge, if you perhaps were the number 2 through a similar change and are looking to step up this role is perfect. Base 100,000 Euros (negotiable), Dublin based - full relocation offered.

You will play a key part of transforming a 500m market leader in a nurturing environment that values home, life balance and believes in continuous training / Knowledge

To apply for this Group Head of Programmatic Transformation send your profile now to discuss further